labels trying to make a label for my sauce
- Thread starter tsurrie
- Start date
Use within 3 weeks? The first ingredient is bhuts! It's certainly not going to go bad after 3 weeks in the fridge. I'm not sure what the Slovenian labeling requirements are but there will probably be a few other things that need to be included. What about statements like, gluten free, all natural, paleo, vegan? Design wise, I like the logo. I like the logo font and the chile for the "C". Maybe a slightly lighter black would look a little more "gourmet" looking along w/ a glare or shine to some of the components. Is that a moon or a sun? If sun then maybe make it look a little more "sun-like", whatever that is. I would resist any temptation to include flames - too cliche. What about a flavor description? Paint a picture for the consumer. Also, the heat bar on the right takes up a lot of space. You will probably find out you need that real estate for all the recommendations that others suggest.
I like the logo. I like the design of this label, it's simple and to the point. I like how you included the no artificial bs statement, that puts the consumer's mind at rest. If your recipe includes all organic ingredients, include that on the label! I like PepperDaddy's suggestion on the diet aspect. Vegan and Paleo are popular diets and that statement would be more convenient for those groups of people to see rather than having to read the label. (Although they probably still will hahaha).
I think what you're missing is a volume measurement such as fluid ounces, grams, whatever volumetric unit you're working with. I see the "Quantity:1dcl" but I would take out Quantity and just put something like "8 fl oz." or "236 ml", etc. Also, maybe include an expiration date. "Use within three weeks" is pretty broad. What if I purchased the sauce one year from now but the cook date was 03/16 and I didn't want to do the math of three weeks after 03/16? I think a simple expiration date would just make things easier on the consumer.
My opinion, make the ingredients list smaller. Try moving your "chilibits.info" address above the ingredients list. Place the volume measurement below the logo where the current "chilibits.info" is. As for the Power Bar, I disagree with PepperDaddy. I think the bar is perfect where it is and great sizewise. Especially if you do not have any more information to include.
Final tip, change the font. I can tell the font is in Myriad Pro, Adobe Illustrator's default font. I recommend looking into the Bebas Neue Font or checking out other fonts on dafont.com
Overall, I think your design is cool. I like the logo. Just rearrange the things I suggested, change the font and include an expiration date and a better volume unit measurement that more people are familiar with, I think you'll be golden.
More pics!!!
I think what you're missing is a volume measurement such as fluid ounces, grams, whatever volumetric unit you're working with. I see the "Quantity:1dcl" but I would take out Quantity and just put something like "8 fl oz." or "236 ml", etc. Also, maybe include an expiration date. "Use within three weeks" is pretty broad. What if I purchased the sauce one year from now but the cook date was 03/16 and I didn't want to do the math of three weeks after 03/16? I think a simple expiration date would just make things easier on the consumer.
My opinion, make the ingredients list smaller. Try moving your "chilibits.info" address above the ingredients list. Place the volume measurement below the logo where the current "chilibits.info" is. As for the Power Bar, I disagree with PepperDaddy. I think the bar is perfect where it is and great sizewise. Especially if you do not have any more information to include.
Final tip, change the font. I can tell the font is in Myriad Pro, Adobe Illustrator's default font. I recommend looking into the Bebas Neue Font or checking out other fonts on dafont.com
Overall, I think your design is cool. I like the logo. Just rearrange the things I suggested, change the font and include an expiration date and a better volume unit measurement that more people are familiar with, I think you'll be golden.
More pics!!!
looks great bro ! if you do need to use the space where the power bar is , then use the bars in the bottom half of the circle as power bars , all in all looks good !
Font is neither good nor bad, IMO. Changing it is not essential but could certainly lead to improvement. Logo is clearly a stylized desert sunset and the cactus green of "hilli" fits well with that imagery. As does the black background.
Do not lighten that, regardless of what PD says but just a touch of dark blue in there may make it feel more of a natural night sky colour if you want. Contrasts well with the white text.
Next up, while I love the way the hatching of the sun on the ground of the logo works with the video game power bar, I feel as though a more flame shaped and coloured bar might get the point across more intuitively. And the "PWR" needs a better font for sure should you keep it.
If you do change the shape of the bar then it will likely gain in width, meaning you could cut the height down just a tad to make space for the suggested brief description of flavour above.
Regarding refridgeration and consumption within 3 weeks, both are entirely unnecessary in my experience but probably have a reason to remain on the label, given the number of sauces that say that. The important thing to get across though is that this is not a sell by date. It's not to be used within 3 weeks of production. Nor 3 weeks of purchase. No, it's "...and consume within three weeks of opening."
Speaking of sell by dates, ditch the cooked date. Nobody cares. It's irrelevant. What is relevant is when it might not be at its best so slap on a BBE in its place. My guess would be to just add a year but it's probably better to seek advice from sauce makers than sauce tasters there.
The website I like where it is. The night sky feel is definitely enhanced, not detracted from by the current deadspace and it's more noticeable upfront on its own, yet not in your face like it might be were it vertically centered. Keep your text relatively close to the edges like it is now too because it provides a kind of pseudo-border that keeps the aforementioned deadspace in check.
As others have said, mentioning if your ingredients are organic is a plus. "All organic with no addatives or preservatives." would be a simple change to your pre-ingredients line.
For veganness, a small note below the ingredients will suffice but a coloured icon beside the power bar would be a cool alternative. Again, keep it small, noone'll appreciate if you look preachy. Gluten free can be done simmilarly but I neither know nor care if "paleo" has a logo. It's a stupid fad.
You definitely come across as artisan with that design but your heat may come as a shock to those who don't know your company scale. You're using Bhuts without any sort of indicator (outside the ingredients list) that you're a superhot user. Definitely note in your description or something because the general public might mistake you for a brand that tops out at Hab.
Do not lighten that, regardless of what PD says but just a touch of dark blue in there may make it feel more of a natural night sky colour if you want. Contrasts well with the white text.
Next up, while I love the way the hatching of the sun on the ground of the logo works with the video game power bar, I feel as though a more flame shaped and coloured bar might get the point across more intuitively. And the "PWR" needs a better font for sure should you keep it.
If you do change the shape of the bar then it will likely gain in width, meaning you could cut the height down just a tad to make space for the suggested brief description of flavour above.
Regarding refridgeration and consumption within 3 weeks, both are entirely unnecessary in my experience but probably have a reason to remain on the label, given the number of sauces that say that. The important thing to get across though is that this is not a sell by date. It's not to be used within 3 weeks of production. Nor 3 weeks of purchase. No, it's "...and consume within three weeks of opening."
Speaking of sell by dates, ditch the cooked date. Nobody cares. It's irrelevant. What is relevant is when it might not be at its best so slap on a BBE in its place. My guess would be to just add a year but it's probably better to seek advice from sauce makers than sauce tasters there.
The website I like where it is. The night sky feel is definitely enhanced, not detracted from by the current deadspace and it's more noticeable upfront on its own, yet not in your face like it might be were it vertically centered. Keep your text relatively close to the edges like it is now too because it provides a kind of pseudo-border that keeps the aforementioned deadspace in check.
As others have said, mentioning if your ingredients are organic is a plus. "All organic with no addatives or preservatives." would be a simple change to your pre-ingredients line.
For veganness, a small note below the ingredients will suffice but a coloured icon beside the power bar would be a cool alternative. Again, keep it small, noone'll appreciate if you look preachy. Gluten free can be done simmilarly but I neither know nor care if "paleo" has a logo. It's a stupid fad.
You definitely come across as artisan with that design but your heat may come as a shock to those who don't know your company scale. You're using Bhuts without any sort of indicator (outside the ingredients list) that you're a superhot user. Definitely note in your description or something because the general public might mistake you for a brand that tops out at Hab.
I'd make like 5 different designs and pick ur favorite one, if I gave my honest opinion I'd say it looks amature and doesn't really pop or get my attention. That's just my opinion thou and as I've said before since I'm a graphic designer my expectations are pretty high.
salsalady
Business Member
Thanks for sharing your label for comments.
Here's a few more, just off the cuff~
I like the stylized gradient look but not the color. Don't like how it goes from White to OffYellow to Grey. A more appetizing color scheme would be good. Probably something in the yellow-orange spectrum.
As a flat label, it's unbalanced. I'm assuming you have plans for the open space on the right.
Is "PIMENT" a typo? Pimenta? Pimento???..also UMBA (Umbra???) 7 Pot should have a space, and a period at the end?
Usually, the weights/measures are on the central label panel, below the Logo. WWW. can go anywhere, and usually there needs to be some kind of contact info for the company. An definitely use ML or Grams.
Definitely ditch the Cooked date. Even Expiry dates are subject to debate. if you have a bottle with an Exp date on the bottle, and it's past that date, people might bypass picking up the bottle to buy it and then you're stuck with outdated sauce. But on the other hand, if they have it in the fridge and it's past they Expiry date...maybe they'll throw it out and buy more.
Personally, if I have a sauce in the refer for 2 years and it hasn't been consumed....I probably won't buy it again.
One last comment on the font. If you have Illustrator, you can manipulate individual letters. I like the Chile "C", but I'd like to see the name with a bit narrower H and B, and space out the "ILI" and "IT" . Just to make it look more balanced. The "-ILI-" looks really crowded compared to the space of the other letters. It may be technically the same spacing, but it looks busy to me.
Good Luck and Have Fun!!!
SL
Here's a few more, just off the cuff~
I like the stylized gradient look but not the color. Don't like how it goes from White to OffYellow to Grey. A more appetizing color scheme would be good. Probably something in the yellow-orange spectrum.
As a flat label, it's unbalanced. I'm assuming you have plans for the open space on the right.
Is "PIMENT" a typo? Pimenta? Pimento???..also UMBA (Umbra???) 7 Pot should have a space, and a period at the end?
Usually, the weights/measures are on the central label panel, below the Logo. WWW. can go anywhere, and usually there needs to be some kind of contact info for the company. An definitely use ML or Grams.
Definitely ditch the Cooked date. Even Expiry dates are subject to debate. if you have a bottle with an Exp date on the bottle, and it's past that date, people might bypass picking up the bottle to buy it and then you're stuck with outdated sauce. But on the other hand, if they have it in the fridge and it's past they Expiry date...maybe they'll throw it out and buy more.
Personally, if I have a sauce in the refer for 2 years and it hasn't been consumed....I probably won't buy it again.
One last comment on the font. If you have Illustrator, you can manipulate individual letters. I like the Chile "C", but I'd like to see the name with a bit narrower H and B, and space out the "ILI" and "IT" . Just to make it look more balanced. The "-ILI-" looks really crowded compared to the space of the other letters. It may be technically the same spacing, but it looks busy to me.
Good Luck and Have Fun!!!
SL
salsalady said:
Back from my spanish holiday and can give more feedback on the colourscheme. The sunset actually looked pretty great on the screen of my old Kindle Fire but it looks horrible on my desktop PC unless I'm viewing from an angle of about 20 degrees below. Would be concerned about how it'll print but it could be great. Or terrible.
As for the suggestion of an expiry date over a cooked date, I forget that america doesn't really care about those things. You can't sell sauce without one in the UK.
SL covered the technical nits I was going to pick (the location of the website where weights & measures should go was #1)
Seems very depressingly black. I like the name, I'm not a fan of the name creeping outside the circle into the black. Makes it more difficult to read.
And all that black - simple is good, but maybe a picture or drawing of some of the sauce ingredients below the company name? Or the name of the variety could go there? Or a brief summary description of the product ("mink oil cayenne pepper sauce with rum ham" for example.)
I like the logo with the cayenne pepper "C" a lot.
The rest of the label isn't appealing to me. Doesn't pop - it's just black.
Seems very depressingly black. I like the name, I'm not a fan of the name creeping outside the circle into the black. Makes it more difficult to read.
And all that black - simple is good, but maybe a picture or drawing of some of the sauce ingredients below the company name? Or the name of the variety could go there? Or a brief summary description of the product ("mink oil cayenne pepper sauce with rum ham" for example.)
I like the logo with the cayenne pepper "C" a lot.
The rest of the label isn't appealing to me. Doesn't pop - it's just black.
To add to this, now that I see it on a full-sized monitor (and not my tiny phone), think of the label as 3 sections.
While it goes on a round bottle, there are 3 main "panels" to a label. They should be separate & distinct. Looking at it as a flat file is fine, but you cannot plan the label as though the consumer will see it laid out flat like this.
To that point, the ingredients overlapping onto the "front panel" will look pretty bad when applied to the bottle. If you imagine it on a round bottle, you'll see the front panel with partial ingredient words like this:
ia
anero
train
e oil
gar
ry
Those creep into the front panel, which is a bad look.
You'll want room on the right panel for nutrition, and that's probably where ingredients should go as well.
The panel on the left is the "copy panel" or "romance panel" as my marketing teacher called it (your opportunity to woo the customer with product description, brief company history or other compelling info distilled to a mission statement or reason for people to buy)
I'd suggest looking at 10-20-30 hot sauce labels for examples to follow.
While it goes on a round bottle, there are 3 main "panels" to a label. They should be separate & distinct. Looking at it as a flat file is fine, but you cannot plan the label as though the consumer will see it laid out flat like this.
To that point, the ingredients overlapping onto the "front panel" will look pretty bad when applied to the bottle. If you imagine it on a round bottle, you'll see the front panel with partial ingredient words like this:
ia
anero
train
e oil
gar
ry
Those creep into the front panel, which is a bad look.
You'll want room on the right panel for nutrition, and that's probably where ingredients should go as well.
The panel on the left is the "copy panel" or "romance panel" as my marketing teacher called it (your opportunity to woo the customer with product description, brief company history or other compelling info distilled to a mission statement or reason for people to buy)
I'd suggest looking at 10-20-30 hot sauce labels for examples to follow.
It looks a bit like a restaurant sign (even has the shape of a door canopy) and is not bold enough (by bold I mean, it's not super legible at a distance). Letters too skinny/close/similar (the elongated thin-weight font makes it all run together).
A really good place to start is with this link:
http://www.fda.gov/Food/GuidanceRegulation/GuidanceDocumentsRegulatoryInformation/LabelingNutrition/ucm064866.htm
You're not making a "hot sauce label" - you're making a product label for food, and there are regulatory considerations as well. There's nothing worse than designing something and then later learning that it's non-compliant - then it's back to the drawing board.
Lots of good info at that link.
http://www.fda.gov/Food/GuidanceRegulation/GuidanceDocumentsRegulatoryInformation/LabelingNutrition/ucm064866.htm
You're not making a "hot sauce label" - you're making a product label for food, and there are regulatory considerations as well. There's nothing worse than designing something and then later learning that it's non-compliant - then it's back to the drawing board.
Lots of good info at that link.
Ah - good point. They should definitely research whatever label requirements there are in Slovenia then.salsalady said:
You've all been really helpful and I will consider every last point you've made. Thanks. Will post the progress when I get to it.
With such good info from more experienced sauce makers, this sure is the thread many could learn something from, and not just me.
Thanks again, I really appreciate everybody's point of view on the label. Makes me think harder and be more creative.
With such good info from more experienced sauce makers, this sure is the thread many could learn something from, and not just me.
Thanks again, I really appreciate everybody's point of view on the label. Makes me think harder and be more creative.