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#1 UpInSmoke

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Posted 30 November 2017 - 08:17 PM

I am in the process of becoming legal and everyone on this site has provided an incredible amount of good advice it's so much appreciated.  Now I would like to ask for feedback on my logo.  Most of my sauces feature smoked peppers, hence the name.  I'd love to know what you think.

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#2 Voodoo 6

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Posted 30 November 2017 - 08:18 PM

Pretty cool logo! Good luck with your sauces! Cheers!



#3 The Hot Pepper

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Posted 30 November 2017 - 08:25 PM

I don't like it. It looks like a "real" pepper pic with some basic fonts and busy smoke. All good logos need to look good on black and white, for example, if someone ordered a white T-shirt, or, on your business letterhead, how would this look? Also all good logos need to look good as a "bug" which means, when it's really small it is still legible. This does not pass either test. A great example is Coca-Cola.



#4 UpInSmoke

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Posted 30 November 2017 - 08:31 PM

I don't like it. It looks like a "real" pepper pic with some basic fonts and busy smoke. All good logos need to look good on black and white, for example, if someone ordered a white T-shirt, or, on your business letterhead, how would this look? Also all good logos need to look good as a "bug" which means, when it's really small it is still legible. This does not pass either test. A great example is Coca-Cola.

 

Great feedback.  Thank you.



#5 The Hot Pepper

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Posted 30 November 2017 - 08:34 PM

No problem. It's close actually just needs a little work. I could see a silhouette version, getting rid of the blue flames at the bottom, and simplifying the smoke whisps, and you could have a nice black or white logo. You could have a color one too but needs to be simpler.



#6 UpInSmoke

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Posted 30 November 2017 - 08:38 PM

No problem. It's close actually just needs a little work. I could see a silhouette version, getting rid of the blue flames at the bottom, and simplifying the smoke whisps, and you could have a nice black or white logo. You could have a color one too but needs to be simpler.

 

Thats exactly what I was thinking.  I like the color version for black backgrounds and the web site but maybe a stripped down version for letterhead, etc..



#7 Grass Snake

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Posted 30 November 2017 - 08:50 PM

Maybe turn down the smoke and go with regular red/orange fire. A blue flame is usually smokless so this looks unatural...


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#8 peppamang

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Posted 30 November 2017 - 09:31 PM

I'd recommend a simpler logo. Like thp said, needs to also look good small. I feel like most hot sauce labels and logos are more basic, easily identifed thick lined and simple fonts. Most the coloring is solid. Also, the fine lines and coloring in the smoke might not translate well to labels. 

 

Here's some popular examples that I mean

lead_960.jpg?1461162883

 

 

I would recommend utilizing thick lines, contrast, more basic fonts and symmetry

hot-sauce.jpg

 



#9 tctenten

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Posted 30 November 2017 - 10:34 PM

Maybe turn down the smoke and go with regular red/orange fire. A blue flame is usually smokless so this looks unatural...


I like it, but agree with this. Red instead of blue. You would probably have to get rid of the pepper with red smoke.

#10 hogleg

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Posted 30 November 2017 - 11:39 PM

I rather like the smoke even if the rest needs work. I find it unique

 

Blue on a hot sauce label seems odd to me.


Edited by hogleg, 30 November 2017 - 11:42 PM.


#11 Edmick

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Posted 30 November 2017 - 11:50 PM

You also needs to consider how it would look from a distance. I think legibility would be compromised on a small bottle on a grocery store shelf. My wife is a graphic designer and she says it's not bad though. Just needs a little tweaking.



#12 salsalady

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Posted 30 November 2017 - 11:56 PM

Greetings and welcome to THP!  

 

I like the basic concept and look.  Agree that the logo as presented would not translate to B&W and small. 

 

For general look, I feel like the whole thing should be compacted top to bottom.  Move the pepper and lower text up.   The whispy SMOKE gets lost.  Not sure what program was used to create this, but it feels disjointed.  Like there is a clip art chile pepper, basic font of "UP IN-SAUCE WORKS", blue flames and whispy smoke.  

 

I'm also not sure about the wild west font.  I get the whole up in smoke tie in...but the rest of the logo is not wild west.  I think you could use another font that would tie in with the rest of the logo and everyone would still 'get' the wild west connection.  If the whole logo was old west design, like an old newspaper theme, then sure with the old west font.

 

Good Luck and Have Fun getting all your ducks in a row going legit!!!  It's pretty exciting, so enjoy the journey!

salsalady.

 

 


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#13 Voodoo 6

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Posted 01 December 2017 - 12:54 AM

The important part is not the label, but the sauce inside. Cheers!



#14 hogleg

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Posted 01 December 2017 - 01:59 AM

Maybe big bambu font??  :cool:

 

 

 

31Rq5hDh%2BSL.jpg

 

Hey, it worked for Cheech & Chong  :think:  :lol:


Edited by hogleg, 01 December 2017 - 02:00 AM.


#15 DaQatz

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Posted 01 December 2017 - 11:15 AM

Considerations when designing a logo.

 

dEQMvFi.png

 

Normally you need to be able to reduce the colors in a logo. You need to consider how it will look when it's dropped to "low color" and to black & white.

 

As per the sample above.

 

1) Full color | This is for general usage.

2) Low Color | Normally kept at 4 colors in the given sample white is one of the colors. This is used for print when the number of colors is limited.

3) Black & White | Used when only black ink is available. It's best to avoid grey scales if you can.

4) Black & White Small | Used when the logo will scaled down a lot and details will be lost.

 

Transparency is also a consideration. In some circumstances you will want what's under the logo to show through in something other then the "box" shape of the image.

 

Vector vs Bitmap, The above samples source files are all vector. Because of this they can all be re-scaled to any size without quality loss. I.E you won't see blocky pixels, or blurry spots. To have bitmap images scale well you have to use very very large images.


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#16 The Hot Pepper

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Posted 01 December 2017 - 11:18 AM

Great post!

#17 UpInSmoke

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Posted 02 December 2017 - 08:10 AM

I like it, but agree with this. Red instead of blue. You would probably have to get rid of the pepper with red smoke.


I was just trying to stay away from the same old orange/red flames that are everywhere out there. Maybe I need to rethink though.

#18 UpInSmoke

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Posted 02 December 2017 - 08:12 AM

Considerations when designing a logo.
 
dEQMvFi.png
 
Normally you need to be able to reduce the colors in a logo. You need to consider how it will look when it's dropped to "low color" and to black & white.
 
As per the sample above.
 
1) Full color | This is for general usage.
2) Low Color | Normally kept at 4 colors in the given sample white is one of the colors. This is used for print when the number of colors is limited.
3) Black & White | Used when only black ink is available. It's best to avoid grey scales if you can.
4) Black & White Small | Used when the logo will scaled down a lot and details will be lost.
 
Transparency is also a consideration. In some circumstances you will want what's under the logo to show through in something other then the "box" shape of the image.
 
Vector vs Bitmap, The above samples source files are all vector. Because of this they can all be re-scaled to any size without quality loss. I.E you won't see blocky pixels, or blurry spots. To have bitmap images scale well you have to use very very large images.



That is great information!! Thanks!

#19 pallottahot

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Posted 08 December 2017 - 11:29 AM

I think it's cool, and could use some refining. I don't like logos that are overly busy, that take away from the brand itself, or makes the brand confusing. Mine is very simple. I think yours is on the cusp of getting too busy, but I do like the creativity of it. I haven't seen the smoke feature on a bottle and think you're heading in the right direction with that in terms of differentiation




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