My take on it all and just my opinions. yes I have a website pretty much a business must in this age, just as are business cards. Thing is, business cards get lost and web address get forgot. Key is building CUSTOMERS , a SALE is NOT a Customer. Its just a sale and really does no good if it can be repeated. Lots of businesses fail and close not because of lack of sales, but lack of CUSTOMERS. Sales alone will run out if its not repeated.
Our web site is a free, I like the options for what we do right now, upgrade options are nice as well, not promoting them, just saying. Our goal is to build a customer base.When a person needs some more seeds, they will remember the SERVICE they got and return.Just about everything out there (products) has someone selling them, not real hard to get seeds or sauces, or gadgets and gizmos.
At a market I had rather buy from a seller that can answer "what kind is this and what can i do with it" when the answer is " its _____ pretty hot but not to bad, good for a sauce or salsa etc... than to buy from a guy that says "its a hot pepper"
Anyway, yes I have a web site, business cards to, part of doing business,i do the website SEO just has I hand out cards but in my opinion , Im seeking CUSTOMERS, not just sales.
I was raised in retail, and my father always made that point known to take care of the CUSTOMER and the SALES will keep coming.
Currently work for man with the same attitude and is a good mentor as well. His store has been open since 1968, started by his father and still open to this day as many just like it have come and gone, opened and closed. They all had SALES but most couldn't keep the CUSTOMERS .
Just my thoughts, Happy New Year to all.