Friend shared this with me and I wanted to share it with folk here. The article is on how small / family farms do not have to compete with the huge factory farms. They just have to focus on the right crops. Article claims the spice market is ripe for the family farm.
https://www.npr.org/sections/thesalt/2017/12/26/572100613/americans-love-spices-so-why-don-t-we-grow-them
https://www.npr.org/sections/thesalt/2017/12/26/572100613/americans-love-spices-so-why-don-t-we-grow-them