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#1 Muckyai

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Posted 18 August 2018 - 08:52 PM

New to me product I just read about. Truff, a truffle infused hot sauce that's being marketed to the snooty crowd.

Article states it's consistency makes it Instagram ready for food shots.

The snooty marketing for the product I personally find off putting. Truffle shaped lids? Too many excellent hot sauces to try rather than a sauce that thinks it's more elevated than the consumer.

Anyone try this one?

https://www.bustle.c...-feeds-10150831

Edited by Muckyai, 18 August 2018 - 08:53 PM.


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#2 Voodoo 6

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Posted 18 August 2018 - 09:04 PM

They can shove that sauce up their butts. 



#3 Jubnat

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Posted 18 August 2018 - 09:51 PM

If it's anything as overpowering as truffle oil, then I don't want anything to do with it.

#4 solid7

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Posted 18 August 2018 - 11:27 PM

Reminds me of the old "Grey Poupon" commercials...

 


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#5 The Hot Pepper

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Posted 19 August 2018 - 12:48 PM

Buncha haters in here.

 

I'll try it.

 

And nothing wrong with their marketing strategy of trying to be an elite brand. If it works, it works.



#6 Muckyai

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Posted 19 August 2018 - 12:55 PM

I'll try it.




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#7 solid7

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Posted 19 August 2018 - 12:58 PM

Time to start a classic commercial thread.  Let's all show the world our ages...  LOL


Dave2000 - "Problem is, you happened upon the REAL DEAL."

#8 jedisushi06

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Posted 19 August 2018 - 01:32 PM

Buncha haters in here.

 

I'll try it.

 

And nothing wrong with their marketing strategy of trying to be an elite brand. If it works, it works.

I heard it's very tasty.



#9 spicefreak

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Posted 25 August 2018 - 06:19 PM

Same, sushi. Real truffle oil is powerfully garlicky, mushroomy and earthy, with clear rhizome notes so I could see it working ok in hot sauce, even if I'm inclined to be yet more of a spice snob myself and blend with fresh wasabi as a pasta dressing.

Marketing the realness of the oil is just common sense when fake truffle oil is utterly bland by comparison.

 

The lid was previously referred to as "black diamond shaped" in reference to the truffle's nickname, rather than actually truffle shaped. I like it but it is clearly a gimmick and only elevates the sauce's value if you plan to look at it more than you use it.

 

In terms of usage, though, that "instagram ready" consistency is the consistency of a sauce blended with oil. Oil-blended sauces are delightfully creamy in both taste and texture. From everything I can gather, and I have watched video reviews, it's a finely crafted product marketing all the right qualities of its design in all the wrong ways because those "wrong ways" are what appeals to the youth of today. And man I sound like an old man when I talk about social media culture.

I'm 26 :(.



#10 solid7

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Posted 25 August 2018 - 08:22 PM

Spicefreak, are you still rocking that mullet in 2018?


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#11 The Hot Pepper

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Posted 25 August 2018 - 08:26 PM

He's the MacGyver of hot sauce.



#12 The Hot Pepper

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Posted 25 August 2018 - 08:29 PM

I mean come on it's uncanny  :lol:

 

macgyver_mullet.jpg

 



#13 Voodoo 6

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Posted 26 August 2018 - 10:11 PM

 

I wear mullet in honor of spicefreak.


Edited by Voodoo 6, 26 August 2018 - 10:55 PM.


#14 spicefreak

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Posted 27 August 2018 - 03:15 AM

Spicefreak, are you still rocking that mullet in 2018?

 

You know it! My long hair and random assortment of colours have become such a part of my identity over the years that it's hard to imagine life without them.



#15 solid7

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Posted 27 August 2018 - 04:18 PM

 
You know it! My long hair and random assortment of colours have become such a part of my identity over the years that it's hard to imagine life without them.


Respect, man. Seriously.
Dave2000 - "Problem is, you happened upon the REAL DEAL."

#16 luvmesump3pp3rz

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Posted 08 September 2018 - 04:39 PM

looks like ketchup. 

 

at $15 for a 5.6 oz bottle plus $3 shipping i think i`ll pass. 



#17 Walchit

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Posted 05 October 2018 - 09:34 AM

I would like to try it. I doubt I will buy one though.

#18 dragonsfire

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Posted 05 October 2018 - 11:11 AM

I have Truffle Oil, might make something with what I got left ( I like it on popcorn  :scared: )



#19 Crispee-FL

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Posted 08 October 2018 - 09:04 PM

One thing I have noticed on Facebook they bought bot comments... sad for a sauce that contains zero truffles.

#20 Elpicante

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Posted 22 October 2018 - 08:39 AM

Marketing marketing marketing just like those dumb Apple products, Bose speaker systems and Beatz headphones. Oh did I say something wrong. BLUF. Just the company is capitalizing on a niche for the uppity crowd. No Self respecting snob would wounded down to Food City, or El Super in Southern h Tucson to grab a bottle of "Poblano Salsa Ranchera" let them have Thier sauce. Hopefully I get invited to Thier house and pour it all over a piece of aged filet mingon and then tell that the new thread. That after making me a michelada with their first bottle.




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