Cool stuff! Thanks for sharing!
I wonder how stable these varieties will be? Will they try to grow out a stable pheno? Surely they would have to...
They're all F1 hybrids, so every seed you buy from the company is the first product of a cross, and all of the seed is identical. If you save seed though, they all start segregating and be different again. This sort of forces you to buy new seed every year, but its worth it for most gardeners.
Breeding F1s (by finding the best combinations of mother and father) is the only way seed companies can make money in peppers anymore, because growers have to buy new seed each year. I'm fine with it, the hybrid vigor is worth a few bucks for a bag of seed, the breeders have so many resources to screen thousands of combinations at multiple sites every year that you know all of the releases are going to be fantastic plants. Its kind of a different mindset from breeding in your back yard for heat, because these companies (Seminis, Johnny's, only a few others actively breed vegetables) need their seed to grow well all over the country. That means that screening for disease resistances, heat and cold tolerance, and different photoperiods are all just as important as flavor.