Growing superhots sounds like and appeals to the "latestGreatest" trend... But...
from 20 years of selling salsa...
25% of the salsa I sell has ZERO heat (yep.. nada..)
50% of the salsa I sell has 3/10 heat (medium)
2 out of 100 buy the Scorcher 7/10 salsa
Considering that, I'd guess that maybe 1/3 of consumers actually buy fresh hot peppers of any variety, and most of those are jalapenos or serranos. Trying to build a business on growing and selling superhots is a niche market. Look at the vegetable displays at your local supermarket. The larger the display space the larger the demand. In our inland northwest Washington markets, peppers of all sorts have about 2 square feet combined of pepper display trays.
The peppers can be grown, you can do the work, but you will need buyers of quantities of superhot peppers. Consider contract growing. Certain varieties for specific buyers. The fact that you have access to and support for growing chiles is super exciting! Hope things work out for you to have a super terrific grow!
All the best,