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The 11th Annual Hot Pepper Awards ACCEPTING ENTRIES!

Sam & Oliver

Member Since 10 Feb 2013
Offline Last Active Nov 01 2017 11:07 AM

Topics I've Started

Anyone else notice a dip of about 20% less revenue this year than last unilaterally?

30 August 2017 - 02:34 PM

I talk with dozens of vendors at shows.  From antiques, to food, to woodcrafting, to sauces, to services.

 

Everyone has mentioned this year not a lot of people are opening their wallet.

 

Checked my metrics for year to date in 2017 and I can confirm, it's just about 20% less than 2016 at this point (still have about 14 big shows to go, out of 60 this year... I'm so tired haha)

 

I do notice there is a reluctance to use the credit card.  I normally did about 25% of all show sales in credit cards, about 74% cash and 1% checks.  This year it's about 93% cash, 7% credit and I had one customer stroke a check at the booth table.

 

Anyone else noticing a dip this year?


Rebranding / Design reboot for show media walls / booth

01 November 2016 - 05:09 PM

Sales this year have tripled what I did last year.  Granted I've got 3 more flavors with 6 total.

 

But one of the biggest challenges I've faced at shows is the statement "Oh, this is for people? I thought it was hot sauce for dogs."

 

As absurd as that sounds, I understand that marketing with pair of dogs on the bottle would be a marketing anomaly.  People tend to think a food item with an animal is for, or of that animal.

 

However, my friend has a picture of a beaver on his bottles, yet never gets asked if it's a hot sauce for beavers.

 

So, I have included shots of my booth setup at my first home show, where I (last minute) went from 20 feet of sales front to 25, forcing me to grab a 3rd table for the front and get creative with it.

 

I'm thinking of re-designing my brand image from the ground up again.  What suggestions to avoid the "is this for dogs?" without losing the nice logo I have?

 

I have flags that say hot-sauce and bbq-sauce that sit on the outdoor tent or booth, but those only serve purpose for people using me as a point of reference, or to find me at a show above the crowd.  Casuals strolling by often say "oh it's for dogs" until I chime in and say "this is for people" in which they say "oh, it is?  I thought it was for dogs" and will come over for samples.  But I know I'm losing a great deal of people I can't engage, which was prevalent this past weekend when I was working solo instead of my usual 2-man crew.

 

Is it as simple as changing the back wall to say "hot sauce and bbq sauce" next to the logo?  Is it a missing banner at eye-level?

 

I would think the crowd standing in front sampling would be enough...

 

Looking for suggestions of what to do in 2017.

 

Edit: not sure why i left the chair out in the middle of the booth, but the chair is normally hidden from view on the side in case I ever had to sit down, and also provides shelter for my electronics and cooler.


So where can I find a who's who of current, honest and professional sauce reviewers...

05 November 2015 - 10:58 AM

Is there a master list somewhere of all the relevant, professional and honest food critics, sauce reviewers and bloggers?


Sam & Oliver's Mind Flay releases - special 50% off coupon presale

04 November 2015 - 06:02 PM

Mind Flay has finally launched!

 

Officially available to the public this Black Friday, 11/27, this strawberry preserve, agave, white wine vinegar and Carolina reaper sauce is extremely tasty with a slow-fuse burn that will light up your sky. All-Natural, Gluten Free and Vegan, this strawberry reaper sauce can be used on everything from Belgium waffles, cheesecake, gelato to marinading steaks, dressing sandwiches or topping a block of cream cheese for a killer dipping appetizer!

 

Attached File  mind flay spoon.jpg   40.12KB   50 downloads

 

Here's a link directly to the product page: http://www.samandoliver.com/mindflay/

 

No need for a coupon.  Link takes you to the product page where the product is already discounted.  Offer expires at midnight Sunday, 11/8/2015

 

Small print stuff:

Offer applies to single 5oz, 3-pack gift box (3x 5oz) or Triple Threat variety box only.

 

Shipping:

Will ship world wide, the site does a great job of finding the best pricing.  International orders can get pricey, so message me if you have any questions BEFORE ordering if it seems high.

 

Allergens:

Contains strawberries

 

Attached File  DSC00045.JPG   25.37KB   53 downloadsAttached File  DSC00046.JPG   28.86KB   51 downloadsAttached File  DSC00047.JPG   27.96KB   51 downloads


How do I delete an album entirely in my Gallery?

26 October 2015 - 01:36 PM

I cleared each pic out, and have no way to delete the actual gallery.

 

I tried clicking "Edit" when in gallery view, off the root, but it does not have the option within to remove or delete the now-empty gallery