Have noted a few THP sauce, salsa, and other value added producers mention setting up at conventions and expos. With the table cost, staff cost, and travel costs I wonder about pricing. Do you stick with normal pricing and figure its a loss leader for advertising sake or do you raise your prices the way they sell popcorn at a movie theater?
I do not make sauces, but read about an expo in CA and tried to imagine what it would cost just to break even. The air fair, hotel costs, table fees, shipping product there, shipping product home. At $2.00 a bottle net (just a guess), that is 500 bottles to sell per $1,000.00. I imagine that might cover the hotel stay at the convention center. Damn, how do you guys do it?
I do not make sauces, but read about an expo in CA and tried to imagine what it would cost just to break even. The air fair, hotel costs, table fees, shipping product there, shipping product home. At $2.00 a bottle net (just a guess), that is 500 bottles to sell per $1,000.00. I imagine that might cover the hotel stay at the convention center. Damn, how do you guys do it?