labels Label Updates (yet again)

Gemini Crow Sauce Company

Gemini Crow Sauce Company

I knew I had to add a bar code to the labels for this round, as well as fix the nutritional panel/ingredients to be laid out vertically, instead of horizontally....It led to this.....I'm very happy...More towards where I want to take things in a branding perspective...
 
THEN

 
 

 
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No doubt your original labels look pretty cool. The new ones however look a bit more professional and dare I say mature.
That's the kind of look that would stand out among the various "niche" sauces on a shelf.
Knowing nothing about the flavor, I would gravitate towards a label that shows the creator put some thought and effort into it.
That would equate to putting thought and effort into the product.
Good job!!
 
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Coming along real good, but not loving the font, The Devil His Due looks like The De"u"vil Hi"e" Due. Never seen a U-shaped V and the S on my phone looked like an E. I'd go for legibility and pop factor.
 
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Liking most of the upgrades.  Agree the scythe won't be seen so much on a round bottle.  And the U-shaped V...depending on what graphics program is being used, the word can be "create outlines" and then that letter can be custom drawn to have a point at the bottom of the V. 
 
Not sure I like "Quality" in the hot sauce name banner...Quality is a description, doesn't seem like it should be in the name/title of the hot sauce.
 
On the left panel, you could say-
 
"Another Quality Sauce From-
(LOGO)Gemini Crow
Address"
 
 
Just typing on the fly here, but when listing products with the FDA, I have to type the name and item EXACTLY as it appears on the label
Texas Creek Chipotle Hot Sauce
Texas Creek Tropical Ghost Hot Sauce Glaze
 
Gemini Crow Sauce Company The Devil His Due Apple Ghost Quality Hot Sauce  ???
 
 
Just doesn't seem like the right place for the word 'quality".
edit- that listing with the FDA is for NIP labeling exemption.
 
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The Hot Pepper said:
Coming along real good, but not loving the font, The Devil His Due looks like The De"u"vil Hi"e" Due. Never seen a U-shaped V and the S on my phone looked like an E. I'd go for legibility and pop factor.
Click to expand...
 
+1 - looks like 1970s disco font. 
 
disco-3.fenotype.png

 
40272.png

 
Really really not a fan of this look. I think your older labels are far superior, easier to read and look more like a hot sauce label than the packaging of a disco ball. 

Other feedback: 
 
Banner phrasing kinda confuses me. As a consumer I have no idea what "apple ghost" is.  Chileheads might get it, but even then it's not entirely clear. And in my opinion you need to make the label readable to everyone, not just chileheads. 
 
Might be better to just have "ghost pepper" and let people figure out there's apple in it when they read the ingredients or romance panel. 
 
Likewise with "blackberry habanero" - at the least I'd suggest starting with the pepper. For one, it's hot sauce, not blackberry sauce. For another "blackberry habanero" sounds like some rare type of habanero no one's ever heard of.  I'd suggest the same here though - KISS. Use the banners to show the featured peppers. With this one "Blackberry" is in the name of the sauce, so it's a bit redundant to have it on the banner too. "Habanero" would be much cleaner IMO. 
 
At the very least I'd say "Habanero / Blackberry" to make it clear this is a hot sauce, not a pepper jelly. 
 
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Lucky Dog Hot Sauce said:
 
+1 - looks like 1970s disco font. 
 
disco-3.fenotype.png

 
40272.png

 
Really really not a fan of this look. I think your older labels are far superior, easier to read and look more like a hot sauce label than the packaging of a disco ball. 

Other feedback: 
 
Banner phrasing kinda confuses me. As a consumer I have no idea what "apple ghost" is.  Chileheads might get it, but even then it's not entirely clear. And in my opinion you need to make the label readable to everyone, not just chileheads. 
 
Might be better to just have "ghost pepper" and let people figure out there's apple in it when they read the ingredients or romance panel. 
 
Likewise with "blackberry habanero" - at the least I'd suggest starting with the pepper. For one, it's hot sauce, not blackberry sauce. For another "blackberry habanero" sounds like some rare type of habanero no one's ever heard of.  I'd suggest the same here though - KISS. Use the banners to show the featured peppers. With this one "Blackberry" is in the name of the sauce, so it's a bit redundant to have it on the banner too. "Habanero" would be much cleaner IMO. 
 
At the very least I'd say "Habanero / Blackberry" to make it clear this is a hot sauce, not a pepper jelly. 
Click to expand...
 
I'm already re-thinking the font choice...Everyone is correct. I just needed to hear it from some other people. I'm heavily leaning towards going back to the font I have used for each particular sauce. The label edit was 98% about the barcode / nutritional panel edits, and then I just kept going....
 
As for the lower middle banner, that is another item, my designer went back and forth on many times...The result you see comes from my 'selling speech' when giving a brief rundown of my sauces to potential customers...After it is understood by the multiple signage at my table, that says 'hot sauce'  I go over each bottle, that this is a 'blackberry habanero'; an 'apple ghost pepper'; 'a pineapple reaper'; 'a straightforward habanero'; 'a spicy ketchup'.etc....I can see how it doesn't really translate when I'm not there to clarify immediately....
 
LD, you are correct...leave the description to the romance panel and my schpeel.  Gonna simplify..... 
 
updated labels to come...
 
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Gemini Crow Sauce Company said:
 
I can see how it doesn't really translate when I'm not there to clarify immediately....
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Bingo - this is exactly correct. 
 
My original labels (3 sauces) all just said "fire-roasted hot peppers sauce" at the bottom center. 
 
Which in hindsight was ridiculous since to a consumer looking at them on a store shelf, they all look like the same flavor of sauce with 3 different color labels. 
 
The very next revision I was more descriptive with it. 
 
Now I'm going a little further adding humor ("ridiculously tasty mustard chipotle hot sauce") but still descriptive. 
 
Someone needs to see the front of your bottle and at a glance know what it is. 
 
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If you really want the fruit in the title with the pepper use "&"-
 
Ghost & Apple Hot Sauce
 
Blackberry & Habanero Hot Sauce
 
 
I like having the main ingredients in the title.  Makes it simple rather than trying to figure out what's in a "Semi-Screamer Hot Sauce".  I pick up and read bottles a LOT, but it is nice to just have it right there on the label so I can get an idea of the ingredients.
 
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grantmichaels said:
I think I feel that ... unless the name is titillating, or otherwise naughty, that it might as well be descriptive of the ingredients ...
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Agreed - and to that point, with what I suggested with regard to order of ingredients in the banner or specifying an ingredient; or what SL suggested about using "&" (which I also like), you have to be careful to not send the wrong message.

It's critical. Like "I helped my uncle Jack, off a horse" or "I helped my uncle Jack off a horse."

Small difference, hugely important to the meaning.
 
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Gemini Crow Sauce Company said:
OK, keeping it simple. Went with the primary changes and small tweaks.
 
TDHD_new.jpg

 
 
still debating on the sauce description in the banner, but may just leave it to the romance panel text and marketing materials...
Click to expand...
 
 
"Quality Hot Sauce" doesn't really do it for me. Maybe it's just me, but when I see "quality hot sauce" I instantly become skeptical. 
 
Like "who are you trying to convince, pal?"
:rofl:
 
But for some reason if I saw "superior quality hot sauce" or "Premium Quality Hot Sauce" I would be like, "ooh, I bet that's some good ish right there!" 
 
Food for thought...

I guess because "quality" isn't really saying anything. You can have poor quality or good quality. 
 
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I don't read the labels of anyone's sauces ...
 
None ... nobody's ...
 
Tell me what it is with a descriptive name, at a glance, and leave room for me to see it in the bottle ...
 
That's just me, though ...
 
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Always liked that font.
 
Quality Hot Sauce sounds like a plain red sauce you'd buy in the 99 cent store, or some no name brand of Louisiana style.
 
Yes tell us what it is, but also, I give the consumer a bit more credit with wording, Apple Ghost Hot Sauce, most people would know it has apples and ghost peppers, the ghost is pretty mainstream. But for super clarity, Apple & Ghost Pepper Hot Sauce, or Apple & Ghost Pepper (in the banner) Hot Sauce (black text underneath).
 
Looking good.
 
"As the notorious jolokia ghost pepper..."
"rice-based entries" add hypen.
 
:)
 
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Continued Thanks...
 
The 'Quality' descriptive term came from countless research of vintage/70's esque food labels.....I wish I could remember the product that I saw that had the 'quality' descriptor on it....It just seemed cool....
 
Again, I just needed to hear it from you guys....It's not working for me in reality as it did in my mind or how I saw it used by others.
 
Most likely a goner as I continue to tweak...
 
And in the same 'pat you all on the back' thread, I am gonna continue to toy around with the sauce descriptor in the banner as well.
 
I agree that the ghost pepper is pretty common known these days and that 'Apple Ghost Pepper' should be pretty self explanatory, I am leaning again with LD in that you got to kind of assume that most people won't know....
 
Apples & Ghosts
Blackberries & Habaneros
Pineapples & Reapers
 
I think I am leaning towards that breakdown....I think adding the term 'pepper' will just make it too blatantly obvious...
the fine folks at bravadospice.com do it this way....
 
the tinkering continues...
 
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