Market for spicy chocolate?

I know there are a few people already making spicy fudge and a few chili chocolate bars, but what about superhot chocolate? I was thinking using stuff like brown moruga, reapers, and ghost scorpions in basic chocolate bars for people who need more heat than a jalapeno. Also, would coating coffee beans with capsciacin be reasonable for chileheads who want to wake up fast?
 
I was only thinking of it because of two things: 1 is that my plants leave behind a ton of pods that don't get eaten and 2 is that my friend is an excellent chef. Yeah, coffee would be expensive. I've heard of cowgirl before but it doesn't look like they make anything that a more experienced chili head would call "spicy". I mixed sunrise scorpion with half a pound of chocolate chips and it was amazing, you got heat without weird texture or earthy taste, so I'll have to see.
 
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