labels Rethinking labels

HellfireFarm

eXtreme
I'm getting ready for my first production runs with a copacker, and thinking about labels again.

This past year, I revamped the labels to go with a white background instead of the original burgundy:
taco.png


One of the original labels (obviously without the ingredients - this was just dried peppers):

ghost-label.png


But when I was at the copacker's office where they had a bunch of their customer's products on display, I noticed there were not a lot of white labels. So I looked in my spice cabinet at the various big name and local brands:
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And now I'm thinking mine seem rather plain by comparison. Looking at the sauces in my pantry, I'm seeing much the same.

These are going to be on store shelves, either specialty NC stores or larger chains on their "Local Products" display.

I will also most likely be displaying the "Got to be NC" logo on the bottle too:

Screenshot_20250131_170902.png


SO, I'm trying to figure out what to do and looking for some input from the experts around here! Should I go back to the burgundy? Stick with the white? Add something to "spice" it up some?
 
It depends because what you have in front of you looks more commercial and some people like to "look" more craft. Like that mainstream jam that's in every supermarket but looks like it comes from the farmers market. Do you want a slick logo? Do you want a more farmers market look? Both can be successful, evidenced by this jam:

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