labels-artwork Salsa Label Feedback

[skyhighsalsa]

Hello!

I have a local salsa business that is growing rapidly. Making 60+ gallons a week. I need to order containers in bulk so I can save some money and labor time.

I would love some feedback on my design. Anything I should add or take away? I'm keeping it pretty simple. Don't need nutrition facts currently.

Thanks!

 

[salsalady]

I am assuming the 2 rectangles are for the sides and the oval is for the top.

Whatever the front panel is, it should have the logo, weight, Keep Refrigerated and heat level. Ingredients, bar code, any Romance, "best by date on bottom" and No Soap on the back. I wouldn't say "perishable", I think that is assumed by "keep refrigerated" and best by...

You could say "cilantro-free zone" instead of "no soapy taste". Some might not know the image is cilantro. Might think it is parsley.


Are you looking to get them printed on the tubs? That saves a tonne of time.

 

[The Hot Pepper]

Perishable is something you would write on a shipping box not the actual perishable item. Nix the period after Keep Refrigerated and also at the end of the ingredients.

I love the "blast off" logo with the tomato as the moon(?) and the jalapeno rocket. Guessing the moon since it has the Yum! flag. Planet, whatever, it's cool! It's cheesy all in a good way. Love it. The chips as wings and also as the letter A, and the broken/eaten chip, nice touch!

"Out of this World Flavor!" follows the same cheesy vibe that works. The font looks a little wonky like you skewed the beginning.

If you are using dry spices don't say "All" fresh ingredients. They are not fresh. Perhaps "Made with Fresh Ingredients" or "Only the Freshest Ingredients!"

Do you need to say Net Wt.? Can you just put the weight? PS. Are they fluid ounces or is it by weight? Also you have a period after oz. but not g. Grams, you have the period after the ). Should be: (340 g.)

Oh oh! Maybe on the tomato the stem can be the launch pad!

 

[Harmonic_Heat]

I don't have anything to add that salsalady and THP didn't already say. I did, however, want to say that I agree that this is a really fun and inviting salsa label! Not too busy, not the usual "warm/hot" color palette that comes off aggressively, not too serious with well-done decorative images and fonts. Are the hotter versions the same label with a different heat level image or does the entire label color change?

 

[skyhighsalsa]

I am assuming the 2 rectangles are for the sides and the oval is for the top.

Whatever the front panel is, it should have the logo, weight, Keep Refrigerated and heat level. Ingredients, bar code, any Romance, "best by date on bottom" and No Soap on the back. I wouldn't say "perishable", I think that is assumed by "keep refrigerated" and best by...

You could say "cilantro-free zone" instead of "no soapy taste". Some might not know the image is cilantro. Might think it is parsley.


Are you looking to get them printed on the tubs? That saves a tonne of time.

Thanks for the notes. I appreciate the feedback. I do have to change around a couple things for the PDP.

Love the suggestion on cilantro.

I am ordering containers with stickers already applied.
I couldn't find a supplier that did more than 6 colors and the MOQ was 15,000 units per design. If you have any recommendations. Printed containers will cut my container cost by 50% and my labor cost by like 30%.

 

[skyhighsalsa]

Perishable is something you would write on a shipping box not the actual perishable item. Nix the period after Keep Refrigerated and also at the end of the ingredients.

I love the "blast off" logo with the tomato as the moon(?) and the jalapeno rocket. Guessing the moon since it has the Yum! flag. Planet, whatever, it's cool! It's cheesy all in a good way. Love it. The chips as wings and also as the letter A, and the broken/eaten chip, nice touch!

"Out of this World Flavor!" follows the same cheesy vibe that works. The font looks a little wonky like you skewed the beginning.

If you are using dry spices don't say "All" fresh ingredients. They are not fresh. Perhaps "Made with Fresh Ingredients" or "Only the Freshest Ingredients!"

Do you need to say Net Wt.? Can you just put the weight? PS. Are they fluid ounces or is it by weight? Also you have a period after oz. but not g. Grams, you have the period after the ). Should be: (340 g.)

Oh oh! Maybe on the tomato the stem can be the launch pad!

Thanks for the tips. I will definitely consider these notes.

Appreciate that you like the logo! I didn't want to do some generic salsa ingredients like other do.

 

[skyhighsalsa]

I don't have anything to add that salsalady and THP didn't already say. I did, however, want to say that I agree that this is a really fun and inviting salsa label! Not too busy, not the usual "warm/hot" color palette that comes off aggressively, not too serious with well-done decorative images and fonts. Are the hotter versions the same label with a different heat level image or does the entire label color change?

Yup. Here is the medium.

 

[The Hot Pepper]

To further one of my points, usually salsa is fluid ounces, if that is a 12 ounce jar, that's 12 fluid ounces not net weight, just FYI, unless you are weighing it, but have not seen that with salsa.

 

[salsalady]

Re: All Fresh Ingredients...

I dont know if the lime juice is fresh, but i would 'assume' the spices are dried. Salt isnt 'fresh' per se. I am just playing devils advocate. You could list the ingredients as...

Tomatoes*, onion*, chile peppers*, salt, spices. *Fresh.

And then amend the label somehow.

But then again, if you are not using 5 year old spices, i guess claiming all the ingredients are "fresh" is a true statement.

Just some thoughts.

 

[salsalady]

My labels are-
16oz/454g

When i occasionally weigh a tub they are 17-17.5 ounces by weight.

 

[The Hot Pepper]

I have seen net weight for chunky salsa as in it looks diced like a pico. So I guess this could be chunky not smooth. So both work! My mind always goes to the smooth salsas.

 

[skyhighsalsa]

Re: All Fresh Ingredients...

I dont know if the lime juice is fresh, but i would 'assume' the spices are dried. Salt isnt 'fresh' per se. I am just playing devils advocate. You could list the ingredients as...

Tomatoes*, onion*, chile peppers*, salt, spices. *Fresh.

And then amend the label somehow.

But then again, if you are not using 5 year old spices, i guess claiming all the ingredients are "fresh" is a true statement.

Just some thoughts.

I do fresh grind my pepper and cumin. The rest are bought every two weeks.

 

[The Hot Pepper]

My labels are-
16oz/454g

I looked through some sauces, dressings, and bbqs and saw a mix of net wt and fl oz. I even saw one net fl oz! It suffices to say, I was not up on the weights.