"The results of the survey indicate that 40% prefer hot and spicy, 30% very hot and spicy
and 25% prefer mild with only 5% of the sample prefer their hot pepper sauce to be
extremely hot." (pulled from link)
I found this while searching for a hot pepper association in the U.S. Very interesting read but it is quite long. I skimmed through most but found a lot of interesting facts. Give it a looksie.
http://www.carib-export.com/SiteAssets/Final%20Document%20-HP.pdf
and 25% prefer mild with only 5% of the sample prefer their hot pepper sauce to be
extremely hot." (pulled from link)
I found this while searching for a hot pepper association in the U.S. Very interesting read but it is quite long. I skimmed through most but found a lot of interesting facts. Give it a looksie.
http://www.carib-export.com/SiteAssets/Final%20Document%20-HP.pdf