marketing Anyone using Pay-Per-Click marketing?

salsalady

salsalady

Business Member
Anyone using any pay-per-click (PPC) advertising with google, FB, Amazon or other?  How's it working?  What's the fees? ROI?
 
As an "authorized Amazon Seller" ( :rolleyes:) the PPC program is available to me.  I've done some reading and understand the basics of how it works, but don't understand how to find out what competitors are using for keywords, prices they are paying, is it worth it? Etc~
 
 
Any thoughts for or against would be appreciated.
SL
 
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I use Google Adwords which is and isn't pay per click - there's a bid system which I still don't totally understand (I get the basics but it's nuanced) - it's driven quite a bit of business to my site.

But no Facebook ads - they're awful & I've seen virtually no ROI.

They're also good with customer service - you can call and a specialist will help you set it up & explain how it all works, and help you to establish a budget that makes sense for you.

Hope this helps!
 
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thanks, Scott. 
 
Do they give you any reports or info like how many visitors actually buy?
 
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salsalady said:
thanks, Scott. 
 
Do they give you any reports or info like how many visitors actually buy?
Click to expand...
 
 
You can see reports on clicks - regional, worldwide, etc. 
 
As for how many of those buy, you need to have that on your own website. Conversion rates are incredibly useful metrics - Shopify has that reporting built in. It's one of the reasons I opted to go with them. And on my site I can see how many referrals come from Google searches. 
 
But yeah - you'll be able to see how many clicks, but unless you have something tied directly to your website you won't know the conversion metrics. 
 
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Thanks, Scott and Ken.  I'm still muddling through it all.  Trying to figure out the options.  Looks like on AMZ there's 2 different PPC's, the one listed higher on any given page links to an established amz item for sale and, of course, list higher up on the page.  The other option links to "similar items" on external (your own) website.  It's at the very bottom of the page.   
 
It looks like I can do both and both have a "free clicks up to $75".  So I'm thinking to try out both for a while and see how it goes. 
 
One quote in the explanations states AMZ gets 44 MILLION customers a month!!!!!  Some examples of sellers state spending $3100 a month on AMZ clicks.  I just can't even comprehend that kind of numbers. 
 
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salsalady said:
Some examples of sellers state spending $3100 a month on AMZ clicks.  I just can't even comprehend that kind of numbers.
Click to expand...
You have to check your ROI and if you are making more than you are spending than those larger numbers make sense. ;)
 
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I get that there has to be an ROI....and some advertisers spend a million $ on a  single 30 second superbowl ad.  Do they get a positive ROI??? I have no idea.  
 
 
 
  It was just mind boggling that there are businesses selling on AMZ that find it profitable to spend $100 a day on 10 cent clicks....equaling 1000 clicks and $100 a day, that may not  yield any sales.  no Idea what they are selling and one item sold may be $5000 profit.  Or one item sold might be $3.22 profit.  Dunno.   It's a whole other world~  
 
 
I'm still searching for the end of the web....... :cool:

Never mind- I've found THP......
 
The Search is over. 
 
 
 
 
:rofl:
 
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Usual process is A/B testing ad copy to get a consistent conversion rate, and then throwing serious traffic against reliably converting copy to scale profits. Google can give you all the traffic at once (warning: server unfriendly) or spread out evenly. Uneven distribution is good for things like holiday sales traffic ...
 
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