hey nhs,
i don't sell to any grocery chains but I am a consumer and do watch as to what companies do have their products positioned at some stores, as I have helped some companies with labels, packaging and software and always look for their products when I am out and about.
i have noticed that many chains have organic sections for locally grown fresh food products, many of the fresh products are greenhouse grown and the benefit for the grocer is that they can portray a "green" product. lessen the transportation CO2 impact and with "ecofriendly" products there are rules that the producer has to follow to retain that right. many times just certain stores within the chain will carry a seasonal produce product and sell them at a premium(I don't know how badly they squeeze the producer for pricing). i am guessing the store manager may have the autonomy to make those decisions.
next, you have the custom markets that focus on the organic shopper and carry mostly locally farmed or ecofriendly lines, the clientelle that shop there tend to drive highend lexus, mercedes type vehicles and some may even be highbreds(smartcars). when I say custom markets, I am not talking farmers markets but a grocery store that tries to distinguish themselves from the big chains, so they will also carry foriegn heath food products, highend european utensils etc., may have a soup & sandwich area that would serve things like free range chicken slices on freshly baked multigrain bread made on premise.
so an example, just north of the city in which i live there is a greenhouse called diane's greenhouses, this company at certain times of the year has their hot thai peppers, packaged in those long thin clear plastic containers, displayed in the produce section of a western canadian chain store. the store that has them displayed is minutes from my home but 5 minutes away is the same chain store but they do not carry these hot peppers. i have unsuccessfully tried to contact this diane's greenhouses to talk to them about their successes at promoting their products, i could talk to the local produce manager and discuss the steps they use to place these locally grown products in their displays. the pepper containers usually have 3 long peppers and sell for $4.99 (the peppers always look consistant in size and shape and a nice quality compared to the imported products that are beaten up pretty badly and sell for $8.99/lbs. I am also seeing long sweet peppers packaged the same way but the peppers are yellow, orange and red.
what is your intention?