Reviving this for an update.
Again, thank you for the great advice - it's working out quite well now! We have our pack-out down to everything on three shelves - grab and go. Setup and tear down less than 30 minutes each, including getting product out. The tips here were a great first step, it's only been refinement.
We're making a name. People who aren't into the heat are stopping by, asking questions, and saying they have a friend who likes spicy food - and then that friend actually stops by! A comment last weekend was "so you're the guy everyone is talking about" - so I guess we're getting buzz! Also, our banner is by far the most prominent at the market - one customer said they saw it from the street while driving by and had to stop to check it out!
We've taken the recipes to another level, using them as a talking point that "hot peppers don't have to be only about sauces and chili" - last week's "Great Caesar's Ghost" salad dressing was a huge hit. Our focus is now education - teaching people about hot peppers and how to use them. Customers are starting to make suggestions for other recipe ideas to try.
For only four weeks, I'd say that's pretty good!
Adjusting to demand: I had forgotten that mildly spicy is a big thing too, so I've added another "sampler" each week, something made from Anaheims or Serranos, so not quite as fiery.
It's also looking like I may need to go into the confectioner's business: the Dragon Glass and Dragon Eggs are massive hits - and people are taking the recipe, but they just want to buy them! They're ASKING us to start making them!
Not quite a hot pepper tycoon yet, but it's been a pretty good start - thank you again for the help and support!