I have a dream.
That one day the hot pepper world will speak purely of flavor instead of "stunt eating" side shows.
One day people will seek out "notes" in their hot sauce - fire will be an obvious afterthought to "how does it taste?"
One day hot sauce makers and the products that they lovingly create will achieve the same level of credibility that artisan mustard, olives, pickles, etc have in the artisan food community.
Alas - this can only happen once we move past the "hold my beer and watch this" phase of the industry. There are sparks of hope - but they seem to be fleeting.
Until then, the entire industry will suffer from the "Bubba" judgement of those serious foodies. In their eyes we all throw a thousand peppers into a vat and make something that could be used to subdue a rioting crowd at a Def Leppard concert, and that is all our products will ever be to them. They are not a "serious" food - they are something to win a bet with, or to piss off your hated brother-in-law. They are something to gasp at the stupidity of mankind over, or something to peel the paint off of that '70 Camero on blocks in your front yard, while you pick your remaining teef and comb your mullet.
I have a dream that one day hot sauce will usurp the sugary and overpowering ketchup as the people's condiment of choice.
One day....one day.