With the hot sauce market expanding (exploding?), that can only mean more flavor and heat options for us heat lovers.
The issue might be how to keep up to date on what's good and what's great.
Thank goodnes there are sites like this with reviewers to let us know what's going on with some of the new hot sauces coming onto the market.
Market exposure and advertising really help to get the message out there, and that is one of Neil Smith's (THSC) strengths.
Neil is a legend in the Chile Head community, and fully acknowledges that a lot of his exposure came from Youtube, which allows free advertising, of a sort, 24/7/365.
http://www.scottrobertsweb.com/FireTalkers-Interview-with-Neil-Smith-of-The-Hippy-Seed-Company
So the trick for a lot of the newer hot sauce companies is to get their product out to the rest of us, at least to the point where we are aware of it.
I'm sure that there are sensational north american hot sauce makers, but we just might have to look a little harder for them, until they can get their brands recognized, and get the kind of market following that Neil Smith has so successfully managed to do.
dvg
The issue might be how to keep up to date on what's good and what's great.
Thank goodnes there are sites like this with reviewers to let us know what's going on with some of the new hot sauces coming onto the market.
Market exposure and advertising really help to get the message out there, and that is one of Neil Smith's (THSC) strengths.
Neil is a legend in the Chile Head community, and fully acknowledges that a lot of his exposure came from Youtube, which allows free advertising, of a sort, 24/7/365.
http://www.scottrobertsweb.com/FireTalkers-Interview-with-Neil-Smith-of-The-Hippy-Seed-Company
So the trick for a lot of the newer hot sauce companies is to get their product out to the rest of us, at least to the point where we are aware of it.
I'm sure that there are sensational north american hot sauce makers, but we just might have to look a little harder for them, until they can get their brands recognized, and get the kind of market following that Neil Smith has so successfully managed to do.
dvg