Appreciate your assistance. It's our new spicy soy alternative. Trying to decide on a label for the sauce. We have it narrowed down to these three label ideas. Which is your favorite? 1. The Dragon. 2. The Samurai. 3. The Pagoda.
labels Label Suggestions
- Thread starter Captain Caliente
- Start date
The name Not So Soy makes me think there's soy in it, but not much. If it is not soy at all, it is deceiving.
#1 looks like the symbols on Chinese packets.
#3 looks more like Japanese soy sauce bottles on tables.
#2 looks more like what you'd expect from a hot sauce company (it's spicy right?).
Figure out your target, and it's up to you.
What I picture is more like #1, but the dragon's head turned toward us, and larger, breathing flames. So it looks like your standard Chinese joint packet except the head and flames (larger and direct) saying, this is also HOT.
#3 looks more like Japanese soy sauce bottles on tables.
#2 looks more like what you'd expect from a hot sauce company (it's spicy right?).
Figure out your target, and it's up to you.
What I picture is more like #1, but the dragon's head turned toward us, and larger, breathing flames. So it looks like your standard Chinese joint packet except the head and flames (larger and direct) saying, this is also HOT.
We use liquid aminos instead of soy sauce. It also has ginger/honey/rice wine vinegar. We use Ghost and Cayenne peppers for the heat. Though the Chinese invented soy sauce, the Japanese perfected it. We use Bragg liquid aminos as an alternative to soy, as I said earlier. Hence the name Not So Soy. It is an amazing spicy stir fry sauce but makes one hell of a steak sauce as well. The feedback has been great. The Pogada is in the lead. I love the Samurai. Decisions, decisions. Thanks all for your advice.
So it's technically Not Soy, not... Not So Soy 
.
I think you may run into issues with the naming.
Not so red is still red but not so much. If it is blue, it is not red. Not So Salty would still have salt just not as much...
Just trying to help. No soy at all, you need a better name to convey that this is a soy-free alternative. Especially since some people avoid soy. They may see this and pass when you could be screaming, this has 0 soy, to your proper audience. Those wanting a soy sauce alternative.
.I think you may run into issues with the naming.
Not so red is still red but not so much. If it is blue, it is not red. Not So Salty would still have salt just not as much...
Just trying to help. No soy at all, you need a better name to convey that this is a soy-free alternative. Especially since some people avoid soy. They may see this and pass when you could be screaming, this has 0 soy, to your proper audience. Those wanting a soy sauce alternative.
salsalady
eXtreme Business
Especially since the sauce has other ingredients, I think it should be something like-
No-Soy Asian Sauce
Assuming the sauce is dark colored like soy, I'm not sold on the green. I like the darker black on the pagoda, but the dragon with fire brings heat to the label, which I like.
I also like the sun rays behind the letters on 3.
Hope it helps. Sounds like a good and useful sauce.
SL
No-Soy Asian Sauce
Assuming the sauce is dark colored like soy, I'm not sold on the green. I like the darker black on the pagoda, but the dragon with fire brings heat to the label, which I like.
I also like the sun rays behind the letters on 3.
Hope it helps. Sounds like a good and useful sauce.
SL
I definitely appreciate your thoughts. Ill ponder these things indeed. We once considered calling this sauce The Dragons Tongue. Perhaps it will be so.
Well, liquid aminos are still a soy based product. Here is the skinny.
WHAT IS IT:
Bragg's liquid amino's are made by treating soybeans with hydrochloric acid to create free amino acids, then neutralizing the remaining acid with sodium bicarbonate, which creates sodium chloride—and the salty taste. Unlike soy sauce (regular and Tamari) there is no fermentation used to create this product.
FACTS TO CONSIDER:
WHAT IS IT:
Bragg's liquid amino's are made by treating soybeans with hydrochloric acid to create free amino acids, then neutralizing the remaining acid with sodium bicarbonate, which creates sodium chloride—and the salty taste. Unlike soy sauce (regular and Tamari) there is no fermentation used to create this product.
FACTS TO CONSIDER:
- Still made with soybeans, but is Non-GMO
- Gluten-free
- Preservative-free
- Alcohol-free
- Contains 16 amino acids
- Still high in sodium
- Is not organic
It's very confusing, and you need to be direct.
You need to ask yourself who your customer is. What made you come up with this?
Those looking for a soy sauce alternative? This would not really fit the bill there, it is a mix of ingredients (honey, ginger, peppers) more like a dumpling sauce, minus the "base" flavor of soy sauce. As you say the aminos provide salt but you don't get the soy sauce taste from fermentation. If a recipe called for soy sauce as an ingredient, you would not use this, and an alternative should be close to a substitute.
Hot sauce lovers? On the shelf they would pass right by this.
Health nuts? Well it still has the salt and is not organic.
People looking for a killer hot sauce for their stir fry or dumplings? Well if this is your target, you need a new name imo. Your name is more in line with the "not butter" "not mayo" crowd.
Best of luck!
You need to ask yourself who your customer is. What made you come up with this?
Those looking for a soy sauce alternative? This would not really fit the bill there, it is a mix of ingredients (honey, ginger, peppers) more like a dumpling sauce, minus the "base" flavor of soy sauce. As you say the aminos provide salt but you don't get the soy sauce taste from fermentation. If a recipe called for soy sauce as an ingredient, you would not use this, and an alternative should be close to a substitute.
Hot sauce lovers? On the shelf they would pass right by this.
Health nuts? Well it still has the salt and is not organic.
People looking for a killer hot sauce for their stir fry or dumplings? Well if this is your target, you need a new name imo. Your name is more in line with the "not butter" "not mayo" crowd.
Best of luck!
Why not play on your superhero theme somehow?
Captain Caliente - Kung Pow! Sauce
"Pow!" in a comic bubble like batman comics, Kung in Asian font.
Well you get it, anyway...
Captain Caliente - Kung Pow! Sauce
"Pow!" in a comic bubble like batman comics, Kung in Asian font.
Well you get it, anyway...
I showed the label to an impartial party. They looked puzzled and said "What? Not so soy captain caliente? Asian and Mexican flavors?" So they thought Not So Soy was a product line and Captain Caliente was a flavor. Which makes sense now looking at it but I was already familiar with your brand and didn't see it. Hope this helps as well.
All good stuff. It is the sauce that every single person loves in our lineup of 6. It is going to move like hot cakes. I think once people taste it the game is on. They want it. I'm already starting to worry about the production end of things. Can I make enough of it? But I understand what you are saying about the name. Personally, I would use this as a soy substitute. That's why I first made the sauce. I cook so much Asian food that I wanted a sauce to go with. It's meant to replace your soy. In my mind. But the other flavors open up a whole new world of uses. Honestly, it's so darn good that my buddy has been using a sample bottle on just cheese and crackers. Thanks again. Your insights are very thoughtful. I need to kick this around more.
I still don't get something. WHY were you looking to replace soy sauce? You cook a lot of Asian and found soy sauce to be sub-standard? What was wrong with it to you? Or you think it needs some more flavor? Then why not flavor soy sauce instead of amino acids?
Do you think hot sauce lovers are looking to replace soy sauce like you are?
It still seems confusing and a hard sell. If it's a great sauce on its own drop the soy replacement angle imo. Like salsalady says just call it some sort of Asian sauce... you make hot sauce and the people will know what to do with it... afraid they won't if you keep the marketing plan as-is.
Do you think hot sauce lovers are looking to replace soy sauce like you are?
It still seems confusing and a hard sell. If it's a great sauce on its own drop the soy replacement angle imo. Like salsalady says just call it some sort of Asian sauce... you make hot sauce and the people will know what to do with it... afraid they won't if you keep the marketing plan as-is.
Fair enough question. I love to cook and share my flavors with other people. I have been cooking with liquid aminos for years. A deliberate, health conscious choice. My company grows its own peppers. Fungicide and pesticide free. We only use fresh peppers. We only use fresh fruit. The best fruit. All top shelf. I only eat grass fed beef. Only use free range eggs. Etc... in line with my philosophy about food, the liquid aminos are superior to soy sauce. At least the readily mass marketed soys you get at the store or from a wholesale food supplier. Plus, a lot of folks are not familiar with liquid aminos. Its an opportunity for educating people as well. Im not looking for a place on a super market shelf. There are other ambitions. Im not saying you are wrong and Im definitely not dismissing your point of view. Merely trying to explain where Im coming from. I havent put the marketing behind my own company yet. But its coming. And I feel good about what we are doing.
Okay I get it now. Thanks for explaining.
The hurdles you have are education. The same hurdles with Paleo products etc.
The "NOT SO" wording is not sexy. It's, bland. Like selling margarine instead of butter. You need sizzle, creativity, and you have a superhero theme. Maybe the superhero is fighting GMOs, or whatever. You can show him throwing punches at villains with GMO and Pesticide on their chests, and he has Amino Man on his chest, ok I went overboard lol, but I'm just spitballing at this point. I think you can educate with the right name, imagery, and wording.
The hurdles you have are education. The same hurdles with Paleo products etc.
The "NOT SO" wording is not sexy. It's, bland. Like selling margarine instead of butter. You need sizzle, creativity, and you have a superhero theme. Maybe the superhero is fighting GMOs, or whatever. You can show him throwing punches at villains with GMO and Pesticide on their chests, and he has Amino Man on his chest, ok I went overboard lol, but I'm just spitballing at this point. I think you can educate with the right name, imagery, and wording.
salsalady
eXtreme Business
Don't set yourself up to explain the sauce to every single customer. Make it idiot proof, even though we all know there will still be an idiot who asks the Lucky Dog Hot Sauce seller if the sauce goes on dog food. :Banghead:...
Pick a name for the sauce ...Like...Dragon Tears...
And immediately below that, have a descriptive line like...
Spicy Amino Acids Asian Sauce
Those who use soy and Amino's will recognize the ingredients and you will not be spending hours explaining why it is Not So Soy.
I never 'got' the Not So thing. Like what Boss talked about. It is, or it isn't. It isn't soy-free so you can't go there.
Anyway, just tossing out some thoughts. Hope it helps.
SL
Pick a name for the sauce ...Like...Dragon Tears...
And immediately below that, have a descriptive line like...
Spicy Amino Acids Asian Sauce
Those who use soy and Amino's will recognize the ingredients and you will not be spending hours explaining why it is Not So Soy.
I never 'got' the Not So thing. Like what Boss talked about. It is, or it isn't. It isn't soy-free so you can't go there.
Anyway, just tossing out some thoughts. Hope it helps.
SL