AJ Drew said:
Great definition. Problem being now things like Mortgage Lifter tomato are sold by major seed companies because Heirloom is the hot word to sell seeds. Not sure the story behind Mortgage Lifter Peppers, but evidently there is an heirloom Mortgage Lifter Pepper now. Fairly sure it is a name game.
I think industry latches on to anything niche that they think they can sell to the masses.
Yeah that is definitely true with unprotected words. The words 'organic' and 'natural' are sometimes used interchangeably, but you can stick 'natural' on any product. People think it's healthier but the word doesn't mean shit when used on labels. People just see a word like heirloom and they don't even think any further. Wish everyone would use their brain more.