Tomorrow (Fri) I will be meeting w/ a local Spanish tapas restaurant to see about incorporating my sauces into their appetizer/bar menu. This is a promotional opportunity set up by their marketer (3rd party). I met the restaurant owner, executive chef and the marketer when I did a local TV news interview during my Kickstarter campaign. All three loved the sauces and we talked about doing something at a later point when my sauces were produced. The marketer also wants my business so she can set me up w/ local interviews with news and radio stations and do promotional stunts. For example, November is apparently national pepper month and she says we need to “move on this now”. LOL but it is a good slant.
Anyway, I’m wondering if anyone has done something similar before and what your arrangement was w/ the restaurant. The way I see it, if it’s truly promotional, then they incorporate the sauces and let the customers know in some way, probably by signage I create and their bar staff. Under this scenario, I would provide the sauce for free and they would provide the promotional opportunity. Guaranteed that whatever they do will be awesome and my sauce would be presented in the best possible light (it’s my favorite restaurant in town). I don’t think they want it on the table because they are a little higher scale, not like a pub. They want complete control over what their customer tastes. I mentioned having it on their tables when we first met and they balked. The other option would be they would buy it wholesale but then I get nothing more than a sale.
There actually is a question here. I prefer the first option (promotional) but has anyone done this and charged wholesale for the sauce? The way I see it, they are really doing me a favor. Any thoughts or experience on the matter are appreciated.
Ken
Anyway, I’m wondering if anyone has done something similar before and what your arrangement was w/ the restaurant. The way I see it, if it’s truly promotional, then they incorporate the sauces and let the customers know in some way, probably by signage I create and their bar staff. Under this scenario, I would provide the sauce for free and they would provide the promotional opportunity. Guaranteed that whatever they do will be awesome and my sauce would be presented in the best possible light (it’s my favorite restaurant in town). I don’t think they want it on the table because they are a little higher scale, not like a pub. They want complete control over what their customer tastes. I mentioned having it on their tables when we first met and they balked. The other option would be they would buy it wholesale but then I get nothing more than a sale.
There actually is a question here. I prefer the first option (promotional) but has anyone done this and charged wholesale for the sauce? The way I see it, they are really doing me a favor. Any thoughts or experience on the matter are appreciated.
Ken