One person put it in yogurt, it's been used in baked goods (cookies and brownies) and in chocolates. It works great in sweets.
One of my favorite stories...
Someone who got one of our first test batches made some Pure Evil Snickerdoodle cookies and sent me a few. The 'Kid was with me when I picked up the small box at the PO. I opened the box and said, "Oh Sweet! Cookies!" The 'Kid perked up "COOKIES?!?!??" reached over and grabbed the box.
He took one bite, got this really weird look on his face, threw the cookie back in the box and said "Seriously? Pure Evil cookies??? What is wrong with you people????"