Picked this one up at my local nursery known for it's more exotic selection.
I've had almost 100% success on the plant being true from here so, we'll see.
Growing others from seed that I know are true from members :-)
We have a nursery over here called Green Thumb. They try to buy the most popular pepper plants to sell like the Reaper, Chocolate Habs, Bhuts, etc. Good luck with your grow! Hope it turns out to be a reaper!
The photo used on the plant tag is from Wikipedia. Not a horrible thing because at a minimum it shows honor in not stealing someone else's photos. But tends to indicate the seed stock was not produced in house.  Again, not a bad thing just means you are trusting the seed stock they are trusting. Thing is, even if they goofed chances are you got a hell of a lot of entertainment and then some tasty treats for the money.