labels-artwork Rethinking labels

[HellfireFarm]

I'm getting ready for my first production runs with a copacker, and thinking about labels again.

This past year, I revamped the labels to go with a white background instead of the original burgundy:

One of the original labels (obviously without the ingredients - this was just dried peppers):

But when I was at the copacker's office where they had a bunch of their customer's products on display, I noticed there were not a lot of white labels. So I looked in my spice cabinet at the various big name and local brands:

And now I'm thinking mine seem rather plain by comparison. Looking at the sauces in my pantry, I'm seeing much the same.

These are going to be on store shelves, either specialty NC stores or larger chains on their "Local Products" display.

I will also most likely be displaying the "Got to be NC" logo on the bottle too:

SO, I'm trying to figure out what to do and looking for some input from the experts around here! Should I go back to the burgundy? Stick with the white? Add something to "spice" it up some?

 

[The Hot Pepper]

Looks good there for sure, professional and modern! See, that's the pro look while maintaining the farmers market look we talked about. I do like a ghosted image on the front like @Marturo @Downriver did, even if that is not the image you would use. Ghosting it (having it faded like that) is a great idea I never thought of. This way you don't have to worry about it overtaking the front.

 

[The Hot Pepper]

If using a commercially purchased chili powder blend, your AHJ may want the spices to be called out.

Chile powder = the powder of one chile he is just not specifying what chile it is. The "Blend" is his entire product, he is the one making the blend for Chili (with the i).

 

[The Hot Pepper]

My above post is exactly why @salsalady wants a romance panel, she herself was confused.

 

[The Hot Pepper]

Usually when it's for making chili I have seen the word Mix used. Chili Mix. Self-explanatory to me. No romance panel needed.

 

[The Hot Pepper]

Your Taco Seasoning one is also self-explanatory.

 

[HellfireFarm]

It's generic New Mexico chile. I wanted Hatch but the copacker couldn't source it from his usual suppliers and the places I found would have been prohibitively expensive.

 

[The Hot Pepper]

I do like a ghosted image on the front like @Marturo did, even if that is not the image you would use. Ghosting it (having it faded like that) is a great idea I never thought of. This way you don't have to worry about it overtaking the front.

Oops that was @Downriver!