Seedlings with their cotyledons still attached don't need ferts - the purpose of the cotyledons is to feed the plant while it is still basically a baby. One thing I haven't seen is how long it's been since it came up. Depending on the grow conditions, it can take a while for the first true leaves to appear.
Also, if you have it on a heat mat, get it off of it. The heat mat is only needed for germination - once a seed sprouts, it is no longer needed, and can result in what you are seeing - the plant is focusing too much attention on the roots instead of both the roots and the stem/leaves.
Also, if you have it on a heat mat, get it off of it. The heat mat is only needed for germination - once a seed sprouts, it is no longer needed, and can result in what you are seeing - the plant is focusing too much attention on the roots instead of both the roots and the stem/leaves.