You roll the dice unless you isolate seed yourself. I'm with Rob though, if seed came out of the pod you want you know it's going to be at least 1/2 awesome, and if you get a hybrid then it may be something new and awesome that no one else will have seen or tried.
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All that said, I'll be taking the time to isolate seedstock for many of the peppers I have going this year -- if they grow true! Most are open-pollinated and I am already seeing what appear to be crosses. For instance, I grew 6 cumari do paras from two different pods hoping to get at least half true, which is just what I got. Two different pod phenotypes. I'm stoked to try them out!
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Out of say 20 varieties I have podding up so far I see 3 that have questionable pods early on. I'll be happy if say at least 40/50 cultivars grow true