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Winning a scovie with one of your products is great for yourself it lets you know that your work is appreciated and gives you confidence.
As for your company it's a great marketing tool just to say you've won not quite sure how much it affects your business as for helping sales as there are a bunch of categories and a lot of winners we won in the habanero hot sauce category but we entered 3 different categories with 1 win a 2nd in caribbean & a non mention in fruit based hot sauce so if that's important enter more then just 1 category that fits your product