That stuff is seriously thick. I used to use it for 4 or so years until I realized it costs a fortune and its performance vs price ratio isn't worth it.
I also hated how thick it was and how I would sometimes get clogging no matter how well it was mixed. It would goo up on occasion with my 8 bucket dwc with res setup at the right angle fittings on the return line back to the res. it would also gunk up my airstones.. I tried the biue planet nutes 3 part intro system and that's all I've used since in my hydro setups.
I will say that the flora nova series does keep it simple and even controls the ph of the water. Helps people new to hydro without much hand holding. However, the trade off is no explosive growth.