Hi, everybody!
I'm Dave, imaguitargod Jon's friend looking into the new products. My father was in food pac kaging for his whole career - big time stuff. We'd thought of the product liability insurance, co-packing (no doing it at home - commercial producers, FDA approved packers, etc) and using friends and acquaintances for test marketing. Hell, THEIR positive comments was how we thought of this to begin with.... As for market research, we've looked around the markets (Ralph's, Von's, etc.) and find nothing else like it
Even found a couple co-packers, one will even do the lab testing. Bar code is no problem either. Can be had comercially for $50 or I have a friend who bought 10,000 and can get one or 10 for free, provided they are the right type Labels? We are graphic designers.
We're working on the recipe a lot, and it comes down to $ and availablity of the right raw materials. After the recipe is set, a co-packer for a "test run" of a few hundred bottles. Standard bottles, average labels (not die-cut) and we're off the the races. Oh yeah, PRODUCT LIABILITY INSURANCE!!!!
The questions are mainly how much $. Don't know yet. Private investors can come in many types, friends with lots of cash is a good one, especially if they don't want a "cut of the deal". It seems that most of the previous posts about them is they are the "perpetual profit participant" variety. I think we're more in the market for a "%150 return on investment" kind, with no special schedual in mind. How easy that is to find will be determined by our further research into the costs of production of the "test run", which will become more clear as we work on it.
Keep those cards and letters coming! All input is good!!!!
Dave