marketing The importance of good graphic design.

As a copacker who has created dozens of recipes for people - there's a secret ingredient that people are missing.


This week, a local shopkeeper gave me a sauce for free (since it was a week past expiration). It was a beautiful symphony of multiple flavors that danced together brilliantly. In other words - the brand failed to get it to move off the shelf.

I loved the taste of the sauce. Impeccable.

But it was missing one thing.

An attractive label. A brand identity.

Ladies and gents, if you're trying to get in the business, know that the design matters so much.

I'm happy to take a look at any of your labels for free and provide feedback.