You get plenty of smoke flavor with the Orion cooker. The chips burn more slowly, and the unit is sealed more than a traditional smoker. It is easy to scoff at it, but if you had ribs made in this cooker, you would definitely be convinced. I am not claiming that it is a complete replacement for a traditional smoker, but it is a cool cooker to have. I have a propane grill, the Orion cooker, and I will have a traditional smoker soon. And you know what? I will happily use all three of them, depending on what I am cooking.