Maybe the dude got everyone's money on KS and used this as an excuse to rip everyone off.
There are two sides to every coin.
Like THP, I don't know the story, but I do know the chef/creator of NW Elixirs and can personally attest that he's a great guy, who works his ass off and has kick ass hot sauces and excellent branding.
And if he felt his trademark was being infringed upon I believe he has every right to take measures to defend it against that infringement. It is his intellectual property.
Again - we do not know if ANY of this is based in fact, so it is impossible to take a side.
And I'd suggest NOT perpetuating or disseminating what might well be baseless rumors on the Internet to protect yourself from liability associated with defamation.
Oh, the irony
Ps - as for IP in general, people need to respect other people's property. If someone came out with "Doggone Lucky Hot Sauce" tomorrow, or tried to appropriate "food's best friend" for any class of products, you can bet your bottom dollar that I would go to the ends of the earth to protect it.
It is my creation, and moreover, my livelihood at stake. And it's my property.
If someone came to your house and took your stereo you'd probably stop them, right?
There is zero difference. Your property is your property and you have the right to defend it.