I seem to recall a sauce called "rectal rocket"?
On my phone & no time to google...
That said, that's more of an "ass in the tub" kinda "humor" label, while I see this as more a "serious" hot sauce.
And I think it's a great idea. You'd have a ton of possibilities with imagery. Ignition flames, cool friggin deco rocketships, planetary stuff in the background, etc.
Really a great sandbox for a graphic artist to play in! Great idea!!!