For me, aliteration is king where product names are concerned.
(insert name here)'s Habanero Hell Sauce
(INH)'s Jalapeno Justice sauce*
(INH)'s Potent Poblano Potion
Mullet's Naga Morich Nightmare (MNMN)
Bhut Burner (subtle pun)
Pete's Patented Purira Pulp
(INH)'s Ferocious Fatalii Sauce
If you're looking for something to grab you by the proverbials, how about "The grab-your-nuts-so-they-don't-get-burnt-when-it-comes-out-the-other-end sauce"?
I've recently got very irritated when I see a chili powder for sale, and when I pick it up, it just says "ingredients: Chili powder". WHICH F***ing CHILI, DAMMIT?
*Based upon the fact that, at least over here, 95% of people pronounce it "Jal-a-pee-no" instead of "hal-a-pen-yo". True story springs to mind of the parents evening where a couple sit down in front of a each who says "Ah, you must be Juanita's parents", pronouncing it "Huan-ita" as you are meant to.
"WHO?" say the parents "our daughter is called Jew-a-neeta". They'd called their daughter something without knowing how it should be pronounced. Weird.
Oh, one more thing: if you ever see "cellulose" or "cellulose byproducts" listed as an ingredient, it means sawdust