Mpicante, it is not going to happen.
Example:
https://www.crazyhotseeds.com/seeds/chocolate-bhutlah/
Before I say this, PLEASE do not further the bullshit by creating a Wikipedia war. If someone continues to do this, please do edit it out but flame wars at Wikipedia hurt all of us who try to keep the place right and resourceful.
This link shows a former version of the Wikipedia page for Carolina Reaper. Note, someone edited it to say the Chocolate Bhutlah is the hottest pepper in the world and added a foot note which links to CrazyHotSeeds.com
http://en.wikipedia.org/w/index.php?title=Carolina_Reaper&diff=645239146&oldid=645238040
On the talk page, the talk page (at the bottom) we see that someone edited out the reference saying it was obvious spam for CrazyHotSeeds.com Essentially, someone was trying to say Look, this pepper is hotter and you can buy the seeds for the hotter pepper here. At the bottom of the Carolina Reaper talk page (where editors leave notes) the change was explained as spam.
http://en.wikipedia.org/wiki/Talk:Carolina_Reaper
At the risk of ruffling feathers, there is something weird going on here in the US. I suspect it is the money thing. When I lived in Germany, seed saving and trading of even new crosses and happy mistakes was what folk did. When Carolina Reaper displaced the Butch T (I think that was the order) the Australian guy (forget his name) who had the Butch T get the Guinness title previously was like: OK then, i will try to grow them hotter and take the title back. And he added Carolina Reaper products to his offering. No hostility, no grudge other than wanting to get back on top. All the good aspects of competition and none of the negative.
StandbyandFire - Many thoughts. First, call signs / letters n numbers wont do it. They will just key on those instead of words. In fact, they will do it in the reverse. Here is the Wikipedia page for the Carolina Reaper. Notice history is being rewritten with respects to the letters. Now its call sign is HP22BNH. I have not thought to change that because I dont exactly have Ed Currie on my speed dial. For all I know, he wanted the change and it means something about the original plant. But I -suspect- it is a search engine tactic which I could explain privately. I am obsessive compulsive and could figure out what is going on with the letters, but I have to stick to things that make money.
When I first started growing the thing I then called the Chocolate Bhutlah, I had no clue who you were. I bought my seeds by that name from a UK or maybe Australian dealer. I forget. Grown them for a bit, shared their seeds by that name without ever having a clue. Found out about you, watched your videos and you kind of became one of my folk heroes because you present yourself as working class. No offense to Ed Currie when I say that I think he is a former banker. Not a bad thing, but not the story that inspires dirt poor people like me.
So I went threw and changed any sales effort to read Brown / Chocolate Bhutlah and added an explination that these are NOT your line. Then when you teamed up with Ed Currie, I changed it again to say not your line, not Puckerbutt's line. I am sure I missed some and with all the revisions, they are surely disjoined. If you would like to review the pages and tell me what you would like changed, please write me privately and I will give you the URLs.
Last thought, i do think there is a solution. Back to the common man makes good / folk hero thing. The problem with our world is that it takes money (a lot of it) to make money. I am sure you know you can get a lawyer, get a trademark, sit on it until you can get your new line covered by the Plant Variety Protection Act. All that is lawyers, money, and years. I have an idea that would give the underdog a free alternative to protecting their cultivar. Already making flow charts for how the program would work. Probably be a wordpress plug in at first. No advertising, no fees, just a registry.
The idea, a person lists a pepper n gets a number. That person can then list all urls authorized to sell the seeds. Any site that sells the authorized seeds puts a little statement on their page that it is certified by the service. That has a link. Click the link and a potential customer sees who the creator says can sell the seeds. There is more, but you get the idea.
Not as good as all those lawyers, money, and plant variety protection act stuff; but a whole lot more than the nothing that the working man has today. Would love to talk to you about it, maybe have you there to test and tell me what works and what doesnt. Mainly because, with respect to Ed Currie, you dont seem like him. I can't actually talk well to folk like that. They have a different type of smarts than I do and I wind up feeling like an idiot.