Guinness gave the latest title to the Carolina Reaper. Ed Currie is reportedly testing or submitting a new strain reportedly somewhere around the 3,000,000 SHU marker. Lots of folk will disagree with his assessment, but the man gets to taste peppers that very, very, very few people have access to. This includes the various peppers tht have flown the Death Strain / Death Pepper title. He rates lots of other peppers hotter than both the current world champ or the one folk think might be the next world champ per Guinness.
Ah, but when someone takes the Guinness record there's tons of money to be made while so many other peppers go much less noticed. Is it all mass media hype? Is it the reputation of Guinness World Records? They give awards for how many live cockroaches a person can hold in their mouth.
I guess what I am really wondering is what makes the next hot Christmas gift sort of thing. Could it really be Guinness alone?
http://ted-the-fire-breathing-idiot.tumblr.com/HOTTEST
Ah, but when someone takes the Guinness record there's tons of money to be made while so many other peppers go much less noticed. Is it all mass media hype? Is it the reputation of Guinness World Records? They give awards for how many live cockroaches a person can hold in their mouth.
I guess what I am really wondering is what makes the next hot Christmas gift sort of thing. Could it really be Guinness alone?
http://ted-the-fire-breathing-idiot.tumblr.com/HOTTEST