Marketing hot products in college towns

About 20 minutes west of me is Lawrence, Kansas. A college town for the University of Kansas (Jayhawks).  Has anyone had success with the college market? Would sales initially seem like a fad and trickle down, or would their be sustained purchasing?  I see college males as more prone to trying a new hot sauce, but not sure how often they would stick with it.  
 
College campuses are awesome places to demo products. Better for marketing than sales as a lot of college students don't work and thems that do are on a budget.

But college kids
1. Get super excited about shit
2. Are the most active on social media

So your product is likely to get tweeted, snap chatted, instagrammed, facebooked and every other social share out there.

Less likely are sales from such an event, but yeah - worthwhile marketing imo.
 
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