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New hot sauce startup considerations


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#21 UpInSmoke

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Posted 05 September 2018 - 06:55 PM

Best advice I could give is read this forum end to end.  When I had the idea of starting this business I took pages and pages of notes from this very forum as a starting point.  Form there I was able to develop pointed questions and seek additional advice.  I've been too busy to contribute much since we started selling back in April but the people on this forum rock and the advice from those that have already learned the hard lessons is invaluable!



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#22 austin87

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Posted 15 September 2018 - 03:03 AM

Little late here but I hope this is relevant - SnF and SL said to get friends/family who you know and trust to give you some feedback. While I think this is good for initial test batches, you are unlikely to get true, unfiltered, honest feedback from people who know and like you. They want to be encouraging of your goals and are far more likely to say "it's great!" than strangers who have absolutely zero interest in whether you succeed or fail.

Ask strangers to taste your sauce at a farmer's market or wherever. If they say they like your sauce ASK THEM TO BUY IT - this will give you best indicator of whether or not you have a product that consumers want to buy.

Note: while I have limited food industry experience (I worked as butcher in college) I live and work near Silicon Valley. Startup founders will tell you that the best feedback comes from people who do not care about you personally and that getting money in exchange for your offering is ultimately what makes a successful business.

Again, not trying to be critical of SnF or SL who have way more knowledge in this space than I do, but sharing my business experience that is in an admittedly completely different field.

#23 CAPCOM

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Posted 16 September 2018 - 04:44 PM

Little late here but I hope this is relevant - SnF and SL said to get friends/family who you know and trust to give you some feedback. While I think this is good for initial test batches, you are unlikely to get true, unfiltered, honest feedback from people who know and like you. They want to be encouraging of your goals and are far more likely to say "it's great!" than strangers who have absolutely zero interest in whether you succeed or fail.

Ask strangers to taste your sauce at a farmer's market or wherever. If they say they like your sauce ASK THEM TO BUY IT - this will give you best indicator of whether or not you have a product that consumers want to buy.

Note: while I have limited food industry experience (I worked as butcher in college) I live and work near Silicon Valley. Startup founders will tell you that the best feedback comes from people who do not care about you personally and that getting money in exchange for your offering is ultimately what makes a successful business.

Again, not trying to be critical of SnF or SL who have way more knowledge in this space than I do, but sharing my business experience that is in an admittedly completely different field.


Rev 22:17..............CHILI-CON / CHILE-CON is IMMINENT

 


#24 CAPCOM

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Posted 16 September 2018 - 08:33 PM

Some very well expressed points.

Rev 22:17..............CHILI-CON / CHILE-CON is IMMINENT

 


#25 salsalady

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Posted 19 September 2018 - 04:44 PM

Again, not trying to be critical of SnF or SL who have way more knowledge in this space than I do, but sharing my business experience that is in an admittedly completely different field.


SnF and I both recommend anonymous feedback for exactly the reasons you listed. Not sure why that got missed in this post, we and others have suggested that for years. Thanks for pointing out the input from strangers as it really is important to honest feedback.

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#26 The Hot Pepper

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Posted 19 September 2018 - 04:53 PM

Moved to The Food Business.






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