darthcarl said:
This is about the third post where you have hinted at the story of the Defcon early years. Any chance you can tell us the details. I think there are several of us who are planning on entering the biz and we could really benefit from you expertise.
Not a problem. I had been making wing sauce for about 15 years before I even considered selling it. It was all trial and error, and I would make up a batch every Superbowl. The early batches tasted like crap, but over years of tweaking with a great test market (drunk idiots watching football) I finally came up with something good. For years I would make the Superbowl batch, but as the years progressed, friends would ask me to make them a batch of wing sauce for an upcoming party they were having, not a problem. It wasn't until sitting down with a good friend of mine, that he told me I should sell it. I laughed at first, but he reminded me how many people have said they love the stuff over the years. After running it past the wife (my personal CFO), she agreed.
We had NO idea about ANYTHING in the food industry, which was kind of scary. We really didn't have anyone to bounce ideas or questions off of either. I did many late hour of research on-line and came up with a few questions answered, but there were an infinite more that I didn't ask, not knowing what to ask. We just started making the stuff in a friends commercial kitchen once a week, and bottling it according to what I read was the proper procedure. We then learned we HAD to have legal council. Well, all the jokes you hear about lawyers, well, they are true, we met a scum-sucking leetch that initially told us he was familiar with the food industry...Yeah, and I have some lovely beach front property in Las Vegas to sell you. Well, after about $15000 in legal fees, we found council that actually had a beating heart, and wasn't just another legal soul-sucker.
Sales by this point were ok, I was mainly just hawking my wares at local drinking establishments giving samples out to just about everyone. Sales began to grow, and myself and my wife both having regular 9-5 jobs, we were now in the commercial kitchen 5 days a week. Needless to say, we needed someone else to make this stuff. I found Kato on this very forum who turned us onto our present co-packer, which has been nothing but awesome. A co-packer takes an amazing amount of weight off of you when it comes to FDA rules & regulations, as the product comes sealed and everything is to code. Mind you, our first batch arrived from him, a 7 foot tall pallet with about 2000 bottles, a little more than we thought we could handle, thank God we had won the 2006 Scovies, so we were finally on the map, and were doing the Fiery Foods show in a couple months. Since then, things have been wonderful. I've met a tone of great people in this industry, and look forward to meeting many more. We started this venture for sh*ts and giggles, and have actually transformed an idea into reality, feels kind of good.
Mind you, there were many little kinks we found along the way, too many to list here, but I wouldn't suggest anyone enter this industry blind like we did, DO YOUR HOMEWORK, ASK QUESTIONS ON FORUMS, etc. We kind of lucked out in a way winning a pretty big award our first time out, but don't rely on luck, it'll bite you. Also, me and the wife have NO plans to quit our day jobs, even though it would be great to tour the country with wing sauce. The food industry in general is fickle, and there is always someone out there lurking, so make sure you get trademarks for everything. It's a little expensive, but it gives you peace of mind. DO NOT make products at home, unless you are in one of the small enclaves in the USA that allows it...It's the quickest way to lose everything you own, even if you are an LLC or Incorporated. If you make it at home, there is no distinction between your personal property (your home) and the business, and the corporate veil can get pierced as easy as a balloon with a pin. Look into local universities, some of them will actually help you locate a commercial kitchen for your production, and the cost is small. Look for free advertising EVERYWHERE. Advertising is expensive, but there are TONS of free ways to get your name out, be creative.
I hope this helps a little, sorry for the length. If you guys have any more questions, and I can answer them, I will.