Now, I do like the image, the design is simple and cool. Plus, I LOVE Dragons!
:puts on his graphic desiger hat:
Well, first off, the reds are out of gamit for mass printing in CMYK. I am assuming that you have a higher resolution for this file (300 dpi saved as a tif, or the .ai file) and what's posted is just the preview picture. Also, the second wing should be taken out (the one at the top that's all black that connects to the F in Fire). It makes the user take too much time trying to figure out what it is. You want your audience to look at it and BOOM get it that instant.
Also, with the name, are you sure the Big, Nasty, Corporate Lawyers aren't going to come down on you for the use of the name "Fire Foods" (it's awfully simailar to Fiery Foods)?
:takes off the graphic desgner hat: