I find it alarming that so many people avoid any heat at all, but it´s true.  There are ppl who consider ANY heat to be intolerable.  I can decide whether it´s biological, or philosophical-- or both. (Perhaps, something else?)
salsalady said:
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25% of the market eats 0 heat....yes...ZERO
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My thoughts on the OP´s question...
I don think a significant number of ppl would say they want a sauce that is hotter´n hell, but tastes shitty.  Some folks might prioritize heat over flavour but thankfully, these aren´t mutually exclusive qualities.  No matter the heat, there can still be strong flavor characteristics in any sauce.  Depending on one´s tolerance, you might begin to ignore the flavour as the heat comes on stronger, but heat does not somehow ¨scrub away" flavour. Â
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I just had a similar discussion with a local guy who makes hotsauce (and other sauces/condiments) on a small-scale commercial basis.  Oddly enough, he doesn´t appreciate actual hot food.  I asked him if he ever made any sauce with Bonnets, and he replied that they´re WAY too hott, and that he ¨want(s) the customer to taste the flavour.¨ My contention is, the customer is going to taste it regardless, and that Scotch Bonnets aren´t very hot, but they´re incredibly flavourful, butÂ
heat is not a flavor. He seems to think anything hotter than a Serrano will shut one´s taste buds down, but i can taste every bit of garlic, herbs/spices, onion, vinegar, etc in a sauce, no matter how hot it is.
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Now, if one decides to use a nasty ingredient for heat, or if one neglects to make a tasty, flavourful sauce with a recipe that compliments the chiles used, that´s another thing entirely. Â
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