Hey, we're not all George Bush! Some of us didn't even vote for him!
Maybe I'm misunderstanding what y'all are saying, but I don't think the US or Dr. Bosland were trying to claim or brand Bhut Jolokias. Chile peppers are a major crop in Mew Mexico, and he does research on them, so he tested Bhuts against Red Savinas and Orange habs in controled field conditions. That's all.
Ok, so the Guinness thing might have been a bit of weenie wagging, but I've been hearing grumbling in the pepper community for years and years about the Red Savina claim of being the world's hottest. So he did a little victory dance at the Red Savina guy's expense, so what? It doesn't make the pepper his or brand it an American pepper.