sales Pricing advice (rethinking)

[HellfireFarm]

So I THOUGHT I had my pricing figured out from previous research, but I did a little more looking around today and I think I may have my price point set way too low. Especially since right now I have exclusively small packages (there's a very solid trend in that - 1/4oz is a LOT more per ounce than 4 oz). I'm thinking of raising my price point but I don't want to set it so high I scare people off!

I've searched the forums. Found a few on fresh, not much on dry. Looked through the ads as many of the other threads suggested. Also, not much current - and I'm looking at the prices I see on various spice merchants and even Amazon as of today.

Any advice? Also, feel free to PM.

 

[midwestchilehead]

What are you pricing?

 

[Bou]

Dry to fresh ratio is probably around 10:1 so multiply the fresh price by 10. You also want to consider the handling time (drying, powdering & packaging) so you have to determine what you think will cover your labour. If you muliply the powder price you just calculated by 1.3-1.5 (for example) it should cover your time and allow you to make some profit I suppose.

 

[The Hot Pepper]

That, plus you need to figure out if you are going to be a budget product (priced below your competition), a middle product (in line with other products and pricing), or a premium product (better quality while offering something different and priced accordingly).

 

[HellfireFarm]

Pricing for dry dragon's breath, reapers, ghost, habanero, serrano. Cayenne looks like it may be too common. Have some dry anaheims I was thinking of selling off too.

The 10:1 could work for those that are available fresh. No local comparisons available in any form for the superhots, only online. And even then not much that I could find. Looking at Amazon I'm seeing prices as high as $2/pepper for whole dry reapers - that seems a bit on the high side to me, but then, I don't really buy peppers...

(And I'm not sure that matches up with the pricing for flake or powder)

I don't know that I have much to offer as a "premium" other than being local and offering stuff that's not generally available in the area. But I'm definitely not going for bargain basement!

6 months ago I was pretty sure I had my prices worked out doing a similar comparison, but things appear to have gone a bit wild since then, and it seems like there's rather less consistency currently.