I am not an official person, or know any inside information, but I can give you my best guess.
Ed has a trademark on the name, Smoking Ed's Carolina Reaper. Because of that, nobody can sell a product with that exact name unless they have a deal with Ed. I am assuming that just Carolina Reaper is alright. The second problem is where your seeds come from. Last time I saw Ed's website he said that his seeds are too be used for noncommercial purposes. This would mean that if you buy his seeds you have a verbal contract not to sell products that come from those seeds. He mentions the same for his official vendors, but I would think there is a loophole if those vendors don't mention the same rule on their website. Nobody can assume that when you buy a product from one website that you saw what was mentioned in another website.
Bottom line is that if you bought seeds from Ed, I would say you can't sell anything. Buy them from a source like Refining Chile's, you haven't agreed not to sell a product. But in any case you can't use the formal name of the pepper.
There again, I can be wrong. Tom