It ultimately comes down to your market. There is no real added value for me with super-hotties. They don't cost any more to grow, they don't sell particularly well for me, and there just seems to be a lot more demand for jalapenos and bells. Where you may make some extra sales is by advertising hottest peppers in the world, and even some non chileheads will buy just for the macho factor or the fact that they recently heard about them on TV. Also everybody has at least one friend they want to punish