I will start by saying that I'm not a disciple of Azomite. It is but one product out there. I use it because it's easily available at a good price. But I also diversify by adding other mineral aggregates, some of which are sold bulk, or under no particular brand name.
I won't speak for what others think they are doing. Certainly, I can understand anybody's skepticism over the claims made by snake oil salesmen. But soil mineralization is a very real thing, and there are dozens of universities and agricultural extension agencies who have published work, and continue research on the subject. Everyone has a lifetime (or reasonably lengthy period of time) worth of personal investment, and/or financial motive for not wanting to consider new/different ideas - and as you rightly said, no shortage of people trying to make your money, their own. People also become very dismissive about ideas which don't fit in their pail of orthodoxy. I've been willing to experiment with any of the various organic methods, and I believe in this one. Especially because I'm still growing while most people have brought their plants inside for the winter, or said their farewells. So I try to give my garden every advantage. This is a labor of love for me, and everything that occupies my garden, has an ownership stake in it.
If you approach this subject from the standpoint of using the dust as a fertilizer, OK, case dismissed. (it's not) But I disagree still with this "feeding the plant" notion. I haven't been raising in containers for very long, but I've grown in-ground for a very long time. In the last 2 years of container growing, I haven't (that I can recall) had any deficiencies that had to be diagnosed. I didn't check PH one single time. And I had plentiful harvests. This year, I changed my rock dust strategy - as I spoke of earlier, creating a stratified substrate - and my results so far are very pleasing. If my results get better with only changes that I can easily point to, I have to conclude that there has been some benefit.
In a conversation like this, it would be helpful to know what peoples' expectations actually are. If you reply in this thread, what are your actual expectations of rock dust? Do your expectations fit your actual strategy?