and cheddar cheese (or other mild/medium cheese slices) and taste-neutral cracker (saltine, hwheat-thin, trisquit, etc) with a [yummy Hot Sauce made by any number of sauce makers ] = WIN over SorryRacha.
The fermented flavor of Sriracha is unique and folks identify with it just as they do with the original Tabasco Brand Hot Sauce flavor. For MANY people, it is the first taste they've had of anything 'Hot".
Doesn't mean it's the best.....
just means it's something they can identify with, relate to, and want to "protect".
Still doesn't mean it tastes good to "everyone"...