In case you do not know, the aftermarket for a hoodie with the Supreme brand goes for over a thousand dollars on Ebay and other resell places. In their store, they go for about $150.00. I know how they do scarcity. One day a week is called "drop day". On that one day, they have a very limited shipment go to their stores.
To put their brand in perspective, they put their brand on a brick, put it in their stores and the damn things sold. Today, expect to pay over a hundred bucks for a Supreme branded brick. Thing is, I get scarcity being a thing. You know, the five dollar chip that ran out. The Last Dab that ran out. The Scorpion Tabasco sauce that ran out. I understand scarcity. But how the heck do these folk create such demand for a brand on a hoodie. Retail of a hundred and fifty bucks for a hoodie is just beyond what I can understand.
Remember when you could only purchase a certain number of reaper seeds? Was that the same thing?
To put their brand in perspective, they put their brand on a brick, put it in their stores and the damn things sold. Today, expect to pay over a hundred bucks for a Supreme branded brick. Thing is, I get scarcity being a thing. You know, the five dollar chip that ran out. The Last Dab that ran out. The Scorpion Tabasco sauce that ran out. I understand scarcity. But how the heck do these folk create such demand for a brand on a hoodie. Retail of a hundred and fifty bucks for a hoodie is just beyond what I can understand.
Remember when you could only purchase a certain number of reaper seeds? Was that the same thing?