The Hot Pepper said:Supply vs.Demand is often a marketing tool. Didn't you start this thread already and we talked about the McRib?
Maybe the same principle / brain mechanism as the McRib For a Limited Time Only thing. But couple things wildly different. Its not a limited time thing its a limited supply thing. Then there is the huge difference. McRib is a normal priced sandwich. These folk are selling a twenty dollar hoodie for 7 times as much because their log is on it. Hell they sold a brick because their brand is on it.
They also have things like incense. Its like a cult thing. A brand name cult. Maybe a status symbol sort of thing? I seems like the same thing with bands or movie stars. The word fan coming from the word fanatic.
How in the hell does a brand build a cult following like this? It is frigging weird.